"Half of the customers patronize the reading-matter shops because they want to induce delusions about a world they know, and do not find particularly roseate and the other half skim through a book because they haven't anything else to do and aren't sleepy, as yet.
"Oh, in filling either prescription the trick is much the same; you have simply to avoid bothering the reader's intellect in any way whatever. You have merely to drug it, you have merely to caress it with interminable platitudes, or else with the most uplifting avoidances of anything which happens to be unprintably rational. And you must remember always that the crass emotions of half-educated persons are, in reality, your chosen keyboard; so play upon it with an axe if you haven't any handier implement, but hit it somehow, and for months your name will be almost as famous as that of my mother's father remains the year round because he invented a celebrated baking-powder.
"It is all very well for you to sneer, and talk about art. But there are already in this world a deal more Standard Works than any man can hope to digest in the average lifetime. I don't quarrel with them, for, personally, I find even Ruskin, like the python in the circus, entirely endurable so long as there is a pane of glass between us. But why, in heaven's name, should you endeavour to harass humanity with one more battalion of morocco-bound reproaches for sins of omission, whenever humanity goes into the library to take a nap? For what other purpose do you suppose a gentleman goes into his library, pray? When he is driven to reading he does it decently in bed.
"Besides, if I like a book, why, then, in so far as I am concerned, it is a good book. No, please don't talk to me about 'the dignity of literature'; modern fiction has precisely as much to do with dignity as has vaudeville or billiards or that ridiculous Prohibitionist Party, since the object of all four, I take it, is to afford diversion to people who haven't anything better to do. Thus, a novel which has diverted a thousand semi-illiterate persons is exactly ten times as good as a novel that has pleased a hundred superior persons. It is simply a matter of arithmetic.
"You prefer to look upon writing as an art, rather than a business? Oh, you silly little man, the touchstone of any artist is the skill with which he adapts his craftsmanship to his art's limitations. He will not attempt to paint a sound or to sculpture a colour, because he knows that painting and sculpture have their limitations, and he, quite consciously, recognizes this fact whenever he sets to work.
"Well, the most important limitation of writing fiction nowadays is that you have to appeal to people who would never think of reading you or anybody else, if they could possibly imagine any other employment for that particular vacant half-hour. And you cannot hope for an audience of even moderately intelligent persons, because intelligent persons do not attempt to keep abreast with modern fiction. It is probably ascribable to the fact that they enjoy being intelligent, and wish to remain so.
"You sneer at the 'best-sellers.' I tell you, in sober earnest, that the writing of a frankly trashy novel which will 'sell,' is the highest imaginable form of art. For true art, in its last terms, is the adroit circumvention of an unsurmountable obstacle. I suppose that form and harmony and colour are very difficult to tame; and the sculptor, the musician and the painter quite probably earn their hire. But people don't go to concerts unless they want to hear music; whereas the people who buy the 'best-sellers' are the people who would prefer to do anything rather than be reduced to reading. I protest that the man who makes these people read on until they see how 'it all came out' is a deal more than an artist; he is a sorcerer."
And I paused, a little out of breath.
"What a boy it is!" said Charteris. "Do you know, you are uncommonly handsome when you are talking nonsense? Write the trashy book, then. I never argue with children; and besides, I do not have to read it."
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