The whole character of the entertainments in moving picture and vaudeville theaters has been revolutionized. The buildings are veritable temples of art. The class of the entertainment is constantly improving in response to a demand which the business instincts of the managers cannot fail to recognize. The situation is simply this: The American people, with their wonderful thirst for self-betterment, which has brought about the prodigious success of the educational papers, the schools and the Chautauquas, like to have the beautiful things in art served to them with inspiriting amusement. We, as a people, have been becoming more and more refined in our tastes. We want better and better things, not merely in music, but in everything. In my boyhood there were thousands of families in fair circumstances who would endure having the most awful chromos upon their walls. These have for the most part entirely disappeared except in the homes of the newest aliens. It is true that much of our music is pretty raw in the popular field; but even in this it is getting better slowly and surely.
If in recent years there has been a revolution in the popular taste for vaudeville, B. F. Keith was the "Washington" of that revolution. He understood the human demand for clean entertainment, with plenty of healthy fun and an artistic background. He knew the public call for the best music and instilled his convictions in his able followers. Mr. Keith's attitude was responsible for the signs which one formerly saw in the dressing rooms of good vaudeville theaters, which read:
Profanity of any kind, objectionable or suggestive remarks, are forbidden in this theater. Offenders are liable to have the curtain rung down upon them during such an act.
Fortunately these signs have now disappeared, as the actors have been so disciplined that they know that a coarse remark would injure them with the management.
Vaudeville is on a far higher basis than much so-called comic opera. Some acts are paid exceedingly large sums. Sarah Bernhardt received $7000.00 a week; Calve, Bispham, Kocian, Carolina White and Marguerite Sylvia, accordingly.
Dorothy Jordan, Bessie Abbott, Rosa Ponselle, Orville Harold and the recent Indian sensation at the Metropolitan, Chief Caupolican, actually had their beginnings in vaudeville. In other words, vaudeville was the stepping-stone to grand opera.
Singing for Millions
Success in this new field depends upon personality as well as art. It also develops personality. It is no place for a "stick." The singer must at all times be in human touch with the audience. The lofty individuals who are thinking far more about themselves than about the songs they are singing have no place here. The task is infinitely more difficult than grand opera. It is far more difficult than recital or oratorio singing. There can be no sham, no pose. The songs must please or the audience will let one know it in a second.
The wear and tear upon the voice is much less than in opera. During the week I sing in all three and one-half hours (not counting rehearsals). When I am singing Mephistopheles in Faust I am in a theater at least six hours—the make-up alone requires at least one and one-half hours. Then time is demanded for rehearsals with the company and with various coaches.