We have, in a preceding [note], observed, that such words have been called connotative; and I shall find much convenience in using the term NOTATION to point out the sensation or sensations which are peculiarly marked by such words, the term CONNOTATION to point out the clusters which they mark along with this their principal meaning.
Thus the word, black, NOTES that of which black is more peculiarly the name, a particular colour; it CONNOTES the clusters with the names of which it is joined: in the expression, black man, it connotes man; black horse, it connotes horse; and so of all other cases. The ancient Logicians used these terms, in the inverse order; very absurdly, in my opinion.[82]
[82] The word Connote, with its substantive Connotation, was used by the old logicians in two senses; a wider, and a narrower sense. The wider is that in which, up to this place, the author of the Analysis has almost invariably used it; and is the sense in which he defined it, in a [note] to section 5 of his first chapter. “There is a large class of words which denote two things both together; but the one perfectly distinguishable from the other. Of these two things, also, it is observable, that such words express the one primarily as it were; the other in a way which may be called secondary. Thus white, in the phrase white horse, denotes two things, the colour and the horse; but it denotes the colour primarily, the horse secondarily. We shall find it very convenient to say, therefore, that it notes the primary, connotes the secondary signification.”
This use of terms is attended with the difficulty, that it may often be disputed which of the significations is primary and which secondary. In the example given, most people would agree with the author that the colour is the primary signification; the word being associated with the objects, only through its previous association with the colour. But take the other of the two words, horse. That too is connotative, and in the same manner. It signifies any and every individual horse, and it also signifies those attributes common to horses, which led to their being classed together and receiving that common name. Which, in this case, is the primary, and which the secondary signification? The author would probably say, that in this case, unlike the other, horse is the primary signification, the attributes the secondary. Yet in this equally with the former case, the attributes are the foundation of the meaning: a thing is called a horse to express its resemblance to other horses; and the resemblance consists of the common attributes. The question might be discussed, pro and con, by many arguments, without any conclusive result. The difference between primary and secondary acceptations is too uncertain, and at best too superficial, to be adopted as the logical foundation of the distinction between the two modes of signification.
The author, however, has, throughout the preceding chapters, regarded words as connoting any number of things which though included in their signification, are not, in his judgment, what they primarily signify. He said, for example, that a verb notes an action, and connotes the agent (as either me, thee, or some third person), the number of agents (as one or more), the time (as past, present, or future), and three modes, “that in which there is no reference to anything preceding, that in which there is a reference to something preceding, and that in which reference is made to the will of one of the Persons.” I cite this complicated case, to shew by a striking example the great latitude with which the author uses the word Connote.
But in the present chapter he follows the example of some of the old logicians in adopting a second and more restricted meaning, expressive of the peculiar connotation which belongs to all concrete general names; viz. that twofold manner of signification, by which every name of a class signifies, on the one hand, all and each of the individual things composing the class, and on the other hand the common attributes, in consideration of which the class is formed and the name given, and which we intend to affirm of every object to which we apply the name. It is difficult to overrate the importance of keeping in view this distinction, or the danger of overlooking it when not made prominent by an appropriate phrase. The word Connote, which had been employed for this purpose, had fallen into disuse. But, though agreeing with the old logicians in using the word Connote to express this distinction, the author exactly reverses their employment of it. In their phraseology, the class-name connotes the attributes: in his, it notes the attributes, and connotes the objects. And he declares that in his opinion, their mode of employing the term is very absurd.
We have now to consider which of these two modes of employing it is really the most appropriate.
A concrete general name may be correctly said to be a mark, in a certain way, both for the objects and for their common attributes. But which of the two is it conformable to usage to say that it is the name of? Assuredly, the objects. It is they that are called by the name. I am asked, what is this object called? and I answer, a horse. I should not make this answer if I were asked what are these attributes called. Again, I am asked, what is it that is called a horse? and I answer, the object which you see; not the qualities which you see. Let us now suppose that I am asked, what is it that is called black; I answer, all things that have this particular colour. Black is a name of all black things. The name of the colour is not black, but blackness. The name of a thing must be the name which is predicated of the thing, as a proper name is predicated of the person or place it belongs to. It is scarcely possible to speak with precision, and adhere consistently to the same mode of speech, if we call a word the name of any thing but that which it is predicated of. Accordingly the old logicians, who had not yet departed widely from the custom of common speech, considered all concrete names as the names of objects, and called nothing the name of an attribute but abstract names.
Now there is considerable incongruity in saying that a word connotes, that is, signifies secondarily, the very thing which it is a name of. To connote, is to mark something along with, or in addition to, something else. A name can hardly be said to mark the thing which it is a name of in addition to some other thing. If it marks any other thing it marks it in addition to the thing of which it is itself the name. In the present case, what is marked in addition, is that which is the cause of giving the name; the attributes, the possession of which by a thing entitles it to that name. It therefore seems more conformable to the original acceptation of the word Connote, that we should say of names like man or black that they connote humanity or blackness, and denote, or are names of, men and black objects; rather than, with the author of the Analysis, that they note the attributes, and connote the things which possess the attributes.
If this mode of using the terms is more consonant to propriety of language, so also is it more scientifically convenient. It is of extreme importance to have a technical expression exclusively consecrated to signify the peculiar mode in which the name of a class marks the attributes in virtue of which it is a class, and is called by the name. The verb “to note,” employed by the author of the Analysis as the correlative of “to connote,” is far too general to be confined to so specific a use, nor does the author intend so to confine it. “To connote,” on the contrary, is a phrase which has been handed down to us in this restricted acceptation, and is perfectly fitted to be used as a technical term. There is no more important use of a term than that of fixing attention upon something which is in danger of not being sufficiently taken notice of. This is emphatically the case with the attribute-signification of the names of objects. That signification has not been seen clearly, and what has been seen of it confusedly has bewildered or misled some of the most distinguished philosophers. From Hobbes to Hamilton, those who have attempted to penetrate the secret of the higher logical operations of the intellect have continually missed the mark for want of the light which a clear conception of the connotation of general names spreads over the subject. There is no fact in psychology which more requires a technical name; and it seems eminently desirable that the words Connote and Connotative should be exclusively employed for this purpose; and it is for this purpose that I have myself invariably employed them.