"And how much will you charge for the paper?"
"Cent a copy."
"Can't do it," said Marty.
"Why not?"
Marty did some figuring, so they raised the price to two cents. And then they put in twenty minutes and worked out the scheme. It summed up as follows:
Paper sells at 2 cts., 20,000 $400
Expenses 340
——
Profit $ 60
Joe was exultant.
"Sixty profit! Well, I'm hanged."
"Not so fast, Joe," said Marty, drily. "They say no one ever started a magazine without getting stuck, and anyway, you just reckon there'll be expenses that will run you into debt right along. But of course there'll be the ads."
"I don't know about the ads," said Joe. "But the figures please me just the same."