His trade increased with astonishing rapidity, and the reason was that he knew how to buy and sell. He abandoned many of the old usages and traditions of the book trade. He gave no credit, which was itself a startling innovation; but his master-stroke was selling every book at the lowest price he could afford, thus giving his customers a fair portion of the benefit of his knowledge and activity. He appears to have begun the system by which books have now become a part of the furniture of every house. He bought with extraordinary boldness, spending sometimes as much as sixty thousand dollars in an afternoon's sale.
As soon as he began to live with some liberality kind friends foretold his speedy ruin. Or, as he says:—
"When by the advice of that eminent physician, Dr. Lettsom, I purchased a horse, and saved my life by the exercise it afforded me, the old adage, 'Set a beggar on horseback and he'll ride to the devil,' was deemed fully verified."
But his one horse became two horses, and his chaise a chariot with liveried servants, in which vehicle, one summer, he made the round of the places in which he had lived as a shoemaker, called upon his old employers, and distributed liberal sums of money among his poor relations. So far from being ashamed of his business, he caused to be engraved on all his carriage doors the motto which he considered the secret of his success:—
small profits do great things.
In his old age he rejoined his old friends the Methodists, and he declares in his last edition that, if he had never heard the Methodists preach, in all probability he should have remained through life "a poor, ragged, dirty cobbler."
HORACE GREELEY'S START.
I have seldom been more interested than in hearing Horace Greeley tell the story of his coming to New York in 1831, and gradually working his way into business there.