"We saw abundance of gay fancies, fit for Sea-captains' wives, Sheriffs' feasts, and Taunton-dean ladies. This, Madam, is wonderful charming. This, Madam, is so diverting a silk. This, Madam—my stars! how cool it looks! But this, Madam—ye Gods! would I had 10,000 yards of it! Then gathers up a sleeve, and places it to our shoulders. It suits your Ladyship's face wonderfully well. When we had pleased ourselves, and bid him ten shillings a-yard for what he asked fifteen; 'Fan me, ye winds, your Ladyship rallies me! Should I part with it at such a price, the Weavers would rise upon the very shop. Was you at the Park last night, Madam? Your ladyship shall abate me sixpence. Have you read the Tatler to-day?' &c.
"These fellows are positively the greatest fops in the Kingdom; they have their toilets and their fine night-gowns; their chocolate in the morning, and their green tea two hours after; turkey-polts for their dinner; and their perfumes, washes, and clean linen, equip them for the Parade."
It is not improbable that many of those effeminate drivelers composed part at least of the various Clubs held at different Taverns: the Beaux was an attractive title for them; and if they were not Virtuoso's, the Beefsteak had
irresistible charms; besides, they had the choice of many others, such as the Kit-cat, Knights of the Golden-fleece, Florists, Quacks, &c. &c. which were supplied by no less than fifty-five newspapers weekly.
The Fashionables of 1709 dined by candle-light, and visited on Sundays; and their footmen announced them in the same ridiculous manner upon the doors of their friends as at present. A quotation from the Tatler will confirm this assertion: "A very odd fellow visited me to-day at my lodgings, and desired encouragement and recommendation from me for a new invention of knockers to doors, which he told me he had made, and professed to teach rustic servants the use of them. I desired him to shew me an experiment of this invention; upon which he fixed one of his knockers to my parlour-door. He then gave me a complete set of knocks, from the solitary rap of the dun and beggar, to the thunderings of the saucy footmen of quality, with several flourishes and rattlings never yet performed. He likewise played over some private notes, distinguishing the familiar friend or relation from the most modish visitor, and directing when the reserve candles are to be lighted. He has several other curiosities in this art. He waits only to receive my approbation of the main design. He is now ready to practise to such as
shall apply themselves to him; but I have put off his public licence till next Court-day.
"N. B. He teaches under ground."
It appears from the lucubrations of Mr. Bickerstaff, that the idea of obtaining a wife by advertisement was not unknown in 1710; there is a specimen in the Tatler of September 23. It will be remembered that the hint has been pretty well improved upon.
There was a paper published in 1711, called The Growler. True to the assumed character, this modern Diogenes snarled at the vices and follies of the day. One of his subjects was the Mercers, who are thus introduced: "Alas! a handsome young Mercer cannot carry on his business with any reputation without an embroidered coat to stand at the shop-door in, instead of a sign or a footman in a laced livery, to invite in his customers."
The Tatler of May 1, 1711, speaks of the strange infatuation then and at present prevalent, of walking in the Park during the Spring. He says that "No frost, snow, nor East wind, can hinder a large set of people from going to the Park in February; no dust, nor heat in June. And this is come to such an intrepid regularity, that those agreeable creatures that would shriek at an hind-wheel in a deep gutter, are not afraid in their proper sphere of the disorder and danger of seven rings."