"When all the wants are satisfied you must simply create new wants." It seemed to Young that this ought to apply to the little world of college quite as well as to the big world of commerce of which Mr. Lee spoke. Every day as he walked to and from recitations through the campus, now muddy and monotonous after a wet snow, Young tried and tried and tried to think of some new want to satisfy.
Lucky said he was trying, too; but generally he forgot as soon as anyone yelled, "Hold up, there, Lucky!" and joined him on the walk. It did not mean so much to him.
The Deacon was walking past Old Jimmy, the peanut-and fruit-vender, when the idea came to him. He suddenly stopped short, slapped his thigh, and said: "I've got it! I've got it!" That night he unfolded his scheme to Lucky, whose eyes grew big.
"Deacon, you're a dandy! But, say, are you sure it'll work?"
"Sure? No, I'm not sure it'll make much. But I'm sure I'll have to leave college, anyway, if I don't do something, and——"
"But why go to all the expense of the posters?"
"To advertise it, get 'em talking, create the want! That's the way to do business. And just now everything is dull in the college world—no athletics to distract attention."
"Well, I'll help you stick 'em up. It'll remind us of pasting procs, eh?"
One morning, a few days later, the whole University, on its way to and from recitations and lectures, saw a poster on the Bulletin Elm. It had two black letters on it, C. C. There was nothing else there. They glanced at it, wondered what it meant, and passed on.