In the seventeenth, and during the first quarter of the eighteenth century, the popular books were generally in 8vo form, i.e. they consisted of a sheet of paper folded in eight, and making a book of sixteen pages; but during the other seventy-five years they were almost invariably 12mo, i.e. a sheet folded into twelve, and making twenty-four pages. After 1800 they rapidly declined. The type and wood blocks were getting worn out, and never seem to have been renewed; publishers got less scrupulous, and used any wood blocks without reference to the letter-press, until, after Grub Street authors had worked their wicked will upon them, Catnach buried them in a dishonoured grave.
But while they were in their prime, they mark an epoch in the literary history of our nation, quite as much as the higher types of literature do, and they help us to gauge the intellectual capacity of the lower and lower middle classes of the last century.
The Chapman proper, too, is a thing of the past, although we still have hawkers, and the travelling "credit drapers," or "tallymen," yet penetrate every village; but the Chapman, as described by Cotsgrave in his "Dictionarie of the French and English Tongues" (London, 1611), no longer exists. He is there faithfully portrayed under the heading "Bissoüart, m. A paultrie Pedlar, who in a long packe or maund (which he carries for the most part open, and (hanging from his necke) before him) hath Almanacks, Bookes of News, or other trifling ware to sell."
Shakespeare uses the word in a somewhat different sense, making him more of a general dealer, as in "Love's Labour's Lost," Act ii. sc. I:
"Princess of France. Beauty is bought by judgment of the eye,
Not uttered by base sale of Chapmen's tongues."
And in "Troilus and Cressida," Act iv. sc. I:
"Paris. Fair Diomed, you do as Chapmen do,
Dispraise the thing that you desire to buy."
Unlike his modern congener, the colporteur, the Chapman's life seems to have been an exceptionally hard one, especially if we can trust a description, professedly by one of the fraternity, in "The History of John Cheap the Chapman," a Chap-book published early in the present century. He appears, on his own confession, to have been as much of a rogue as he well could be with impunity and without absolutely transgressing the law, and, as his character was well known, very few roofs would shelter him, and he had to sleep in barns, or even with the pigs. He had to take out a licence, and was classed in old bye-laws and proclamations as "Hawkers, Vendors, Pedlars, petty Chapmen, and unruly people." In more modern times the literary Mercury dropped the somewhat besmirched title of Chapmen, and was euphoniously designated the "Travelling," "Flying," or "Running Stationer."