Soon after formulating the plan for the exposition Mr. Hale changed the date from, 1915 to 1913, to make it coincide with the four hundredth anniversary of the discovery by Balboa of the Pacific.
In 1906 came the earthquake and fire. The next few years San Franciscans were busy clearing away the debris and rebuilding. It was predicted that the city might recover in ten years, and might not recover in less than twenty-five years.
Nevertheless, in December, 1906, within nine months of the disaster, a meeting was held in the shack that served for the St. Francis Hotel, and the Pacific Ocean Exposition Company was incorporated.
In three years the city recovered sufficiently to hold a week's festival, the Portola, and to make it a success.
Two days afterward, in October, 1909, Mr. Hale gave a dinner to a small group of business men, and told of what had been done toward preparing for the Exposition. They agreed to help.
Shortly afterward a meeting was held at the Merchants' Exchange. It was decided that an effort should at once be made to raise the money and to rouse the people of San Francisco to the importance of the project of holding the Panama-Pacific International Exposition in San Francisco in 1915.
As many as twenty-five hundred letters were sent to business men, asking if they favored the idea of holding an exposition. Out of about eight hundred replies only seven were opposed. Presently there were signs of enthusiasm, reflected in the newspapers.
A committee of six representative business men was appointed and the announcement was made that the committee should be glad to hear from anyone in the city who had suggestions or grievances. It was determined that every San Franciscan should have his day in court.
Later the committee of six appointed a foundation committee of two hundred, representing a wide variety of interests.
The committee of two hundred chose a committee of three from outside their number.