Yearly Subscription, $3.00. Single Copies, 25c.

The sub-title, “A MAGAZINE OF CLEVERNESS,” suggests the aims of “The Smart Set.” It appeals to everyone who wishes to be entertained. Nowadays, more people wish to be amused than instructed. Each number contains a complete story, equal in style and literary merit to the modern $1.50 book; also many short stories, poems and bright miscellany. There are 160 pages of reading matter in each issue. “The Smart Set” is a departure from the stereotyped character of current magazines.

Upon receipt of 25 cents, a copy of the current number will be sent post paid.

ESS ESS PUBLISHING CO.,
452 Fifth Ave., New York.
90-93 Fleet St., London, E. C., England.


Transcriber’s Notes

In a few obvious cases, missing punctuation has been added.

[Page 44]: “Good-evening, sor” changed to “Good-evening, sir”

[Page 302]: “I blew it all in on” changed to “I blew it all on”