If there is one complaint to be made against the Englishman trading with a foreign land, it is his lack of adaptability. So long as he had the manufacturing of the world in his own hands, he could do as he liked. The thing he made was good, and it was the only thing. Now he has keen competitors, and the customer has a varied choice. The Englishman has to consider whether it is worth his while to give the exaggerated credit which manufacturers elsewhere are prepared to give if they can secure the orders. The Argentine likes long credit. Then, is he prepared to make an inferior, showy article at a cheap price? These are two considerations which count enormously with the Argentine. You can purchase the best Sheffield cutlery in the best shops, for it is what the better-to-do people insist on having. But there are millions of people in the Republic who have never heard of Sheffield, and, therefore, know nothing about its reputation. What they want is cheap knives. Sheffield firms do not make these, and the consequence is the majority of the people have rubbish from elsewhere. I am not advocating that the British manufacturer should drop making the things which have won for him and his country a worthy reputation. I am pointing out some of the things which must be well thought about if Britain is going to keep its pre-eminence in the financial value of the goods imported into Argentine.
Further, an Argentine when he orders anything wants it at once. Quick delivery is an essential. Finally, all catalogues should be in Spanish, and all prices in Argentine currency. No man who goes out to "chase up business" in securing orders should be without a knowledge of Spanish. Talking through an interpreter is no good. The personal touch is lost. Spanish is a language much neglected in England. I can think of no more profitable investment for a young fellow of parts, wanting to enter commercial life, and without means to go into business as a principal, than thoroughly to master Spanish.
FOOTNOTES:
[A] This information respecting education in Argentina is extracted from a British Foreign Office memorandum.
[CHAPTER VIII]
CHARACTERISTICS OF THE COUNTRY
It is well to get a bold, broad idea of the country. It covers 2,000,000 square miles. England is just about one-tenth that size. It is double the size of Mexico.
In the far north you are in the torrid tropics. In the far south you need a heavy coat, even in high summer-time. Its conditions may, therefore, be described as variable. No other country can give you such change.