During the latter half of the century several reviews appeared and flourished for a time without serious damage to their well-established rivals. The Literary Magazine; or Universal Review (1756-58) is memorable for Johnson's coöperation and a half-dozen articles by Goldsmith. Boswell tells us that Johnson wrote for the magazine until the fifteenth number and "that he never gave better proofs of the force, acuteness and vivacity of his mind, than in this miscellany, whether we consider his original essays, or his reviews of the works of others." The London Review of English and Foreign Literature (1775-80) was conducted by the infamous Kenrick and others who faithfully maintained the editor's well-recognized policy of vicious onslaught and personal abuse. Paul Henry Maty, an assistant-librarian of the British Museum, conducted for five years a New Review (1782-86), often called Maty's Review, and dealing principally with learned works. It apparently enjoyed some authority, but both Walpole and Gibbon spoke unfavorably of Maty's critical pretensions. The English Review; or, an Abstract of English and Foreign Literature (1783-96), extended to twenty-eight volumes modelled upon the plan of the older periodicals. In 1796 it was incorporated with the Analytical Review (1788) and survived under the latter title until 1799. The Analytical Review deprecated the self-sufficient attitude of contemporary criticism and advocated extensive quotations from the works under consideration so that readers might be able to judge for themselves. It likewise hinted at the tacit understanding then existing between certain authors, publishers and reviews for their mutual advantage, but which was arousing a growing feeling of distrust on the part of the public. The British Critic (1793-1843) was edited by William Beloe and Robert Nares as the organ of the High Church Party. This "dull mass of orthodoxy" concerned itself extensively with literary reviews; but its articles were best known for their lack of interest and authority. The foibles of the British Critic were satirized in Bishop Copleston's Advice to a Young Reviewer (1807) with an appended mock critique of Milton's L'Allegro. In 1826 it was united with the Quarterly Theological Review and continued until 1843.

The Anti-Jacobin Review and Magazine; or, Monthly Political and Literary Censor (1799-1821) played a strenuous rôle in the troublous times of the Napoleonic wars. It continued the policy of the Anti-Jacobin, or Weekly Examiner (1797-98) conducted with such marked vigor by William Gifford, but it numbered among its contributors none of the brilliant men whose witty verses for the weekly paper are still read in the popular Poetry of the Anti-Jacobin. The Review was conducted by John Richards Green, better known as John Gifford. Its articles were at times sensational in character, viciously abusing writers of known or suspected republican sentiments. From its pages could be culled a new series of "Beauties of the Anti-Jacobin" which for sheer vituperation and relentless abuse would be without a rival among such anthologies.

At the beginning of the nineteenth century, the principal reviews in course of publication were the Monthly, the Critical, the British Critic, and the Anti-Jacobin. The latter was preëminently vulgar in its appeal, the Critical had lost its former prestige, and the other two had never risen above a level of mediocrity. There was more than a lurking suspicion that these periodicals were, to a certain extent, booksellers' organs, quite unreliable on account of the partial and biassed criticisms which they offered the dissatisfied public. The time was evidently ripe for a new departure in literary reviews—for the establishment of a trustworthy critical journal, conducted by capable editors and printing readable notices of important books. People were quite willing to have an unfortunate author assailed and flayed for their entertainment; but they did not care to be deceived by laudatory criticisms that were inspired by the publisher's name instead of the intrinsic merits of the work itself.

Such was the state of affairs when Francis Jeffrey, Henry Brougham and Sydney Smith launched the Edinburgh Review in 1802, choosing a name that had been borne in 1755-56 by a short-lived semi-annual review. There were several significant facts associated with the new enterprise. It was the first important literary periodical to be published beyond the metropolis. It was the first review to appear quarterly—an interval that most contemporary journalists would have condemned as too long for a successful review. Moreover, it was conducted upon an entirely different principle than any previous review; by restricting its attention to the most important works of each quarter, it gave extensive critiques of only a few books in each number and thus avoided the multitude of perfunctory notices that had made previous reviews so dreary and unreadable.

The idea of founding the Edinburgh Review was apparently suggested by Sydney Smith in March, 1802. Jeffrey and Francis Horner were his immediate associates; but during the period of preparation Henry Brougham, Dr. Thomas Brown, Dr. John Thomson and others became interested. After some delay, the first number appeared on October 10, 1802, containing among its twenty-nine articles three by Brougham, five by Horner, six by Jeffrey and nine by Smith. Although there was a slight feeling of disappointment over the mild political tone of the new review, its success was immediate. The edition of 750 copies was speedily disposed of, and within a month a second edition of equal size was printed. There was no regular editor at first, although the publication of the first three numbers was practically superintended by Smith. Afterwards Jeffrey became editor at a salary of £300. He had previously written some articles (including a critique of Southey's Thalaba) for the Monthly Review and was pessimistic enough to anticipate an early failure for the new venture. However, at the time he assumed control (July, 1803) the circulation was 2500, and within five years it reached 8,000 or 9,000 copies. Jeffrey's articles were recognized and much admired; but the success of the Edinburgh was due to its independent tone and general excellence rather than to the individual contributions of its editor. Its prosperity enabled the publishers to offer the contributors attractive remuneration for their articles, thus assuring the coöperation of specialists and of the most capable men of letters of the day. At the outset, ten guineas per sheet were paid; later sixteen became the minimum, and the average ranged from twenty to twenty-five guineas. When we recall that the Critical Review paid two, and the Monthly Review sometimes four guineas per sheet, we can readily understand the distinctly higher standard of the Edinburgh Review.

Horner left Scotland for London in 1803 to embark upon a political career. During the next six years occasional articles from his pen—less than a score in all—appeared in the review. Smith and Brougham likewise left Edinburgh in 1803 and 1805 respectively; but they ably supported Jeffrey by sending numerous contributions for many years. During the first quarter-century of the review's existence, this trio, with the coöperation of Sir James Mackintosh and a few others, constituted the mainstay of its success. Jeffrey's remarkable critical faculty was displayed to best advantage in the wide range of articles (two hundred in number) which he wrote during his editorship. It is true that his otherwise sound judgment was unable to grasp the significance of the new poetic movement of his day, and that his best remembered efforts are the diatribes against the Lake Poets. Hence, in the eyes of the modern literary dilettante, he figures as a misguided, domineering Zoilus whose mission in life was to heap ridicule upon the poetical efforts of Wordsworth, Coleridge and the lesser disciples of romanticism.

There are in the early volumes of the Edinburgh no more conspicuous qualities than that air of vivacity and graceful wit, so thoroughly characteristic of Sydney Smith. The reader who turns to those early numbers may be disappointed in the literary quality of the average article, for he will instinctively and unfairly make comparison with more recent standards, instead of considering the immeasurably inferior conditions that had previously prevailed; but we may safely assert that the majority of Smith's articles can be read with interest to-day. He was sufficiently sedate and serious when occasion demanded; yet at all times he delighted in the display of his native and sparkling humor. Although most of his important articles have been collected, far too much of his work lies buried in that securest of literary sepulchres—the back numbers of a critical review.

Henry Brougham at first wrote the scientific articles for the Edinburgh. Soon his ability to deal with a wide range of subjects was recognized and he proved the most versatile of the early reviewers. In the first twenty numbers are eighty articles from his pen. A story that does not admit of verification attributes to Brougham a whole number of the Edinburgh, including an article on lithotomy and another on Chinese music. Later he became especially distinguished for his political articles, and remained a contributor long after Jeffrey and Smith had withdrawn. A comparatively small portion of his Edinburgh articles was reprinted (1856) in three volumes.

Although the young men who guided the early fortunes of the review were Whigs, the Edinburgh was not (as is generally believed) founded as a Whig organ. In fact, the political complexion of their articles was so subdued that even stalwart Tories like Walter Scott did not refrain from contributing to its pages. Scott's Marmion was somewhat sharply reviewed by Jeffrey in April, 1808, and in the following October appeared the article by Jeffrey and Brougham upon Don Pedro Cevallos' French Usurpation of Spain. The pronounced Whiggism of that critique led to an open rupture with the Tory contributors. Scott, who was no longer on the best terms with Constable, the publisher of the Edinburgh, declared that henceforth he could neither receive nor read the review. He proposed to John Murray—then of Fleet Street—the founding of a Tory quarterly in London as a rival to the northern review that had thus far enjoyed undisputed possession of the field, because it afforded "the only valuable literary criticism which can be met with." Murray, who had already entertained the idea of establishing such a review, naturally welcomed the prospect of so powerful an ally. Like a good Tory, Scott felt that the "flashy and bold character of the Edinburgh's politics was likely to produce an indelible impression upon the youth of the country." He ascertained that William Gifford, formerly editor of the Anti-Jacobin newspaper, was willing to take charge of the new review, which Scott desired to be not exclusively nor principally political, but a "periodical work of criticism conducted with equal talent, but upon sounder principle than that which had gained so high a station in the world of letters."

In February, 1809, appeared the first number of the Quarterly Review. Three of its articles were by Scott, who continued to contribute for some time and whose advice was frequently sought by both editor and publisher. Canning, Ellis, and others who had written for the then defunct Anti-Jacobin became interested in the Quarterly; but the principal contributors for many years were Robert Southey, John Wilson Croker and Sir John Barrow. This trio contributed an aggregate of almost five hundred articles to the Quarterly. In spite of its high standard, the new venture was a financial failure for at least the first two years; later, especially in the days of Tory triumph after the overthrow of Napoleon, the Quarterly flourished beyond all expectation. Gifford's salary as editor was raised from the original £200 to £900; for many years Southey was paid £100 for each article. Gifford was distinctly an editor of the old school, with well-defined ideas of his official privilege of altering contributed articles to suit himself—a weakness that likewise afflicted Francis Jeffrey. While it appears that Gifford wrote practically nothing for the review and that the savage Endymion article so persistently attributed to him was really the work of Croker, he was an excellent manager and conducted the literary affairs of the Quarterly with considerable skill. His lack of system and of business qualifications, however, resulted in the frequently irregular appearance of the early numbers.