You ought to have some little line that you are selling for less than it is worth. Give him the solemn privilege of getting some of it. He wavers, he is lost. This is the entering wedge. If he is sharp enough to buy only "leaders," he is too sharp for you, and for your house. Ten chances to one he would never pay anyway. You must have picked out a poor man to start on. But if you have an ordinary gentlemanly man of business, he will take some goods of you. Canvass him for everything. Do not neglect your work now it has come. He is wavering everywhere. He is contradicting by his acts nearly every assertion he made behind his entrenchments. Never mind that. Do not leave him until there is "no more buy in him." Now, after you have all the items—and
NEVER STOP HIM
when he is giving them—sum them up, read them over, take his name (firm name), his post-office (not his railroad station), his railroad station, his express company, his railroad, absolutely everything. Make his name "Owens," not "Owen," "Ransom's Sons" not Ransom & Sons, "Smythe" not "Smith," if that be the way he puts it. A man is very tender about his name. Never forget that. Impress those things on your shipping-clerk at home. Tell him you have sold Edwards Pierrepont a bill of goods, and that this particular buyer has
A PRIVATE GRAVEYARD
for shipping-clerks who mark it "Edward." You have already consulted your commercial "testament" to see if the firm will pay. If the bill be too large for the credit allowed in the "testament," telegraph to your firm about it and get instructions. Of course, you cannot have mistaken prices or sold below the necessary profit. A firm in Boston started out a confident young man, and he sold tremendous bills of goods. He took no account of the value of the goods, freight, or time of payment. All those merchants who had friends on his "beat" telegraphed to them to be sure and give him an order. He was the rage. There was also some rage at Boston when the orders began coming in. They telegraphed to Madison
TO HEAD HIM OFF,
but he had "taken a shoot" to Rockford. They telegraphed to Dubuque, but he had doubled down toward Galesburg. They telegraphed to Galesburg but he had escaped into Iowa. Finally they sent, to every town on three parallel lines of railroad in Iowa, a postal card with "Come Home!" covering one side of it, and captured him somewhere about the middle of the State, also in the middle of the greatest of all his campaigns. The firm settled his expenses, but refused to deliver the goods, and hired an extra lawyer or two to contest
THE LARGE CROP OF LEGAL SUITS
which brought up the rear of his triumph, like the tail of a gorgeous comet. This young man was peculiar. I only mention his flight through the western commercial sky to make you smile when you think of it and lighten your heart, when this remembrance comes in a lonesome hour. If you are unacquainted with the gentleman to whom you are to sell, use your habitual salutation. A majority of successful men say "How are you, sir?" You have your card right side up, close to his hand. You say: "My name is Bennington—I am from Chicago—Remington & Company—let me talk to you a little about some of our goods." You have accompanied some such speech as this by an expeditious display of your samples. If your choice of attack was sound, he is already looking at your goods.
THE BOARD AT THE HOTEL