for their Money, with an Account of the first Manufacturers. But I intended to give the Lecture of this Day upon the common and prostituted Behaviour of Traders in ordinary Commerce. The Philosopher made it a Rule of Trade, that your Profit ought to be the common Profit; and it is unjust to make any Step towards Gain, wherein the Gain of even those to whom you sell is not also consulted. A Man may deceive himself if he thinks fit, but he is no better than a Cheat who sells any thing without telling the Exceptions against it, as well as what is to be said to its Advantage. The scandalous abuse of Language and hardening of Conscience, which may be observed every Day in going from one Place to another, is what makes a whole City to an unprejudiced Eye a Den of Thieves. It was no small pleasure to me for this reason to remark, as I passed by
Cornhill
,
the Shop of that worthy, honest, tho' lately unfortunate, Citizen, Mr.
John Moreton
, so well known in the Linnen Trade, is fitting up a-new. Since a Man has been in a distressed Condition, it ought to be a great Satisfaction to have passed thro' it in such a Manner as not to have lost the Friendship of those who suffered with him, but to receive an honourable Acknowledgment of his Honesty from those very Persons to whom the Law had consigned his Estate.
The Misfortune of this Citizen is like to prove of a very general Advantage to those who shall deal with him hereafter: For the Stock with which he now sets up being the Loan of his Friends, he cannot expose that to the Hazard of giving Credit, but enters into a Ready-Money Trade, by which Means he will both buy and sell the best and cheapest. He imposes upon himself a Rule of affixing the Value of each Piece he sells to the Piece it self; so that the most ignorant Servant or Child will be as good a Buyer at his Shop as the most skilful in the Trade. For all which, you have all his Hopes and Fortune for your Security. To encourage Dealing after this Way, there is not only the avoiding the most infamous Guilt in ordinary Bartering; but this Observation, That he who buys with ready Money saves as much to his Family, as the State exacts out of his Land for the Security and Service of his Country; that is to say, in plain
English