, with a short Line between them, has sold many an Insipid Pamphlet. Nay I have known a whole Edition go off by vertue of two or three well written &c—'s.

A sprinkling of

[the]

Words

Faction, Frenchman, Papist, Plunderer,

and the like significant Terms, in an Italick Character, have also a very good Effect upon the Eye of the

Purchaser

[2]

; not to mention

Scribler, Lier, Rogue, Rascal, Knave,