The first of March arrived. The "Watchman" was published. Although deprived of the pleasure of contributing to Mr. Coleridge's fund, I determined to assist him in other ways, and that far more effectually. On the publication of the first Number, besides my trouble in sending round to so many subscribers,—with all the intense earnestness attending the transaction of the most weighty concerns, it occupied Mr. Coleridge and myself four full hours to arrange, reckon, (each pile being counted by Mr. C. after myself, to be quite satisfied that there was no extra 3-1/2 d. one slipped in unawares,) pack up, and write invoices and letters for the London and country customers, all expressed thus, in the true mercantile style:
Bristol, March 1st, 1796.
Mr. Pritchard, (Derby)
Dr. to Samuel Taylor Coleridge.
To 73 No. 1 of the Watchman … 3-1/2 d. … £1 1 3-1/2
This routine was repeated with every fresh number. My part was zealously and cheerfully discharged, with the encouraging hope that it would essentially serve my anxious and valued friend. But all would not do!
A feeling of disappointment prevailed early and pretty generally, amongst the subscribers. The Prospectus promised too much. In the Review department, no one article appeared embodying any high order of talent. The Newspaper section pleased no one, from the confined limits to which the editor was restricted, independently of which, nearly all the subscribers had seen the Debates in their length, through other mediums; and yet this profitless part of the work gave most trouble to the compiler. Its dulness, I know, fretted Mr. Coleridge exceedingly.[15]
The theory of publishing was delightful; but the exemplification—the practice, proved, alas! teasing, if not tormenting. One pitiful subscriber of fourpence, every eighth day, thought his boys did not improve much under it. Another expected more from his "Annual Register!" Another wanted more Reviews! Another, more Politics! and those a little sharper. As the work proceeded, joys decreased, and perplexities multiplied! added to which, subscribers rapidly fell off, debts were accumulated and unpaid, till, at the Tenth Number, the Watchman at the helm cried "Breakers" and the vessel stranded!—It being formally announced, that "The work did not pay its expenses!"
The "Address to the readers of the Watchman," in the last page, was the following:
"This is the last Number of the Watchman.—Henceforward I shall cease to cry the state of the Political atmosphere. While I express my gratitude to those friends who exerted themselves so liberally in the establishment of this Miscellany, I may reasonably be expected to assign some reason for relinquishing it thus abruptly. The reason is short and satisfactory.—The work does not pay its expences. Part of my subscribers have relinquished it, because it did not contain sufficient original composition; and a still larger number, because it contained too much. Those who took it in as a mere journal of weekly events, must have been unacquainted with 'FLOWER'S CAMBRIDGE INTELLIGENCER;' a Newspaper, the style and composition of which would claim distinguished praise, even among the productions of literary leisure; while it breathes everywhere the severest morality; fighting fearlessly the good fight against tyranny, yet never unfaithful to that religion, whose service is perfect freedom. Those, on the other hand, who expected from it much and varied original composition, have naturally relinquished it in favour of the 'NEW MONTHLY MAGAZINE;' a work which has almost monopolized the talent of the country, and with which I should have continued a course of literary rivalship, with as much success as might be expected to attend a young recruit, who should oppose himself to a phalanx of disciplined warriors. Long may it continue to deserve the support of the patriot and the philanthropist; and while it teaches its readers NATIONAL LIBERTY, prepare them for the enjoyment of it; strengthening the intellect by SCIENCE, and softening our affections by the GRACES! To return to myself. I have endeavoured to do well: and it must be attributed to defect of ability, not of inclination or effort, if the words of the Prophet be altogether applicable to me.