Major Ruud, frustrated at being unable to contact Shoup, radioed his regimental commander, Colonel Hall: “Third wave landed on Beach Red 3 were practically wiped out. Fourth wave landed ... but only a few men got ashore.” Hall, himself in a small boat near the line of departure, was unable to respond. Brigadier General Leo D. (“Dutch”) Hermle, assistant division commander, interceded with the message, “Stay where you are or retreat out of gun range.” This added to the confusion. As a result, Ruud himself did not reach the pier until mid-afternoon. It was 1730 before he could lead the remnants of his men ashore; some did not straggle in until the following day. Shoup dispatched what was left of LT 3/8 in support of Crowe’s embattled 2/8; others were used to help plug the gap between 2/8 and the combined troops of 2/2 and 1/2.

Shoup finally reached Betio at noon and established a command post 50 yards in from the pier along the blind side of a large Japanese bunker, still occupied. The colonel posted guards to keep the enemy from launching any unwelcome sorties, but the approaches to the site itself were as exposed as any other place on the flat island. At least two dozen messengers were shot while bearing dispatches to and from Shoup. Sherrod crawled up to the grim-faced colonel, who admitted, “We’re in a tight spot. We’ve got to have more men.” Sherrod looked out at the exposed waters on both sides of the pier. Already he could count 50 disabled LVTs, tanks, and boats. The prospects did not look good.

The first order of business upon Shoup’s reaching dry ground was to seek updated reports from the landing team commanders. If anything, tactical communications were worse at noon than they had been during the morning. Shoup still had no contact with any troops ashore on Red Beach One, and now he could no longer raise General Smith on Maryland. A dire message came from LT 2/2: “We need help. Situation bad.” Later a messenger arrived from that unit with this report: “All communications out except runners. CO killed. No word from E Company.” Shoup found Lieutenant Colonel Jordan, ordered him to keep command of 2/2, and sought to reinforce him with elements from 1/2 and 3/8. Shoup gave Jordan an hour to organize and rearm his assorted detachments, then ordered him to attack inland to the airstrip and expand the beachhead.

Shoup then directed Evans Carlson to hitch a ride out to the Maryland and give General Smith and Admiral Hill a personal report of the situation ashore. Shoup’s strength of character was beginning to show. “You tell the general and the admiral,” he ordered Carlson, “that we are going to stick and fight it out.” Carlson departed immediately, but such were the hazards and confusion between the beach and the line of departure that he did not reach the flagship until 1800.

Captain and crew of Zeilin (APA 3) pause on D-Day to commit casualties to the deep. The three dead men (two Marines and a Navy surgeon), were found in a derelict LVT drifting through the transport area, 10 miles away from the beaches.

LtGen Julian C. Smith Collection

Matters of critical resupply then captured Shoup’s attention. Beyond the pier he could see nearly a hundred small craft, circling aimlessly. These, he knew, carried assorted supplies from the transports and cargo ships, unloading as rapidly as they could in compliance with Admiral Nimitz’s stricture to “get the hell in, then get the hell out.” The indiscriminate unloading was hindering prosecution of the fight ashore. Shoup had no idea which boat held which supplies. He sent word to the Primary Control Officer to send only the most critical supplies to the pierhead: ammunition, water, blood plasma, stretchers, LVT fuel, more radios.

Shoup then conferred with Lieutenant Colonel Rixey. While naval gunfire support since the landing had been magnificent, it was time for the Marines to bring their own artillery ashore. The original plan to land the 1st Battalion/10th Marines, on Red One was no longer practical. Shoup and Rixey agreed to try a landing on the left flank of Red Two, close to the pier. Rixey’s guns were 75mm pack howitzers, boated in LCVPs. The expeditionary guns could be broken down for manhandling. Rixey, having seen from close at hand what happened when LT 3/8 had tried to wade ashore from the reef, went after the last remaining LVTs. There were enough operational vehicles for just two sections of Batteries A and B. In the confusion of transfer-line operations, three sections of Battery C followed the LVTs shoreward in their open boats. Luck was with the artillerymen. The LVTs landed their guns intact by late afternoon. When the trailing boats hung up on the reef, the intrepid Marines humped the heavy components through the bullet-swept waters to the pier and eventually ashore at twilight. There would be close-in fire support available at daybreak.

Julian Smith knew little of these events, and he continued striving to piece together the tactical situation ashore. From observation reports from staff officers aloft in the float planes, he concluded that the situation in the early afternoon was desperate. Although elements of five infantry battalions were ashore, their toehold was at best precarious. As Smith later recalled, “the gap between Red 1 and Red 2 had not been closed and the left flank on Red 3 was by no means secure.”