The "Pioneer" had cost Mr. Pullman $20,000. Compared with the finest sleeping cars previously in use, it was clearly evident that a new development in luxurious travel had been accomplished. The best ordinary sleeping cars were considered expensive at $4,000. There was no more comparison between the "Pioneer" and its predecessors in comfort than in cost. But it remained to be seen what the public would think of it; whether they preferred luxury, comfort, and real service, to hardship, discomfort, and no service at a lower cost.
The new cars were larger, heavier, and more substantial than any previously constructed. Increased safety was one of their advantages. Moreover, they were far more beautiful from every aspect—artistically painted, richly decorated, and furnished with fittings for that day remarkable for their elaborate nature. They were universally admired, and quickly became the topic of interest among the traveling public. It is remarkable that at this early date the two features of the Pullman car which characterize it today—the features of safety and luxury—should have been so clearly defined.
It is human nature to accept each step forward as a new standard and it is characteristically American to refuse to accept an inferior article as soon as one superior is available, even if at greater cost. The "Pioneer" and its successors established such a standard, and immediately those accustomed and able to afford the increased rate required by the greater investment in the car, gladly and thankfully accepted it; while those whose nature usually inclines to haggling when the purse is touched, were convinced of the worth of the innovation by the assurance against disaster which the weight and strength of the Pullman cars assured.
The next car constructed by Mr. Pullman, after the "Pioneer" cost $24,000. And very soon after several additional cars were built at approximately the same cost, and were put in operation on the Michigan Central Railroad. Here was the great test. In these luxurious carriages and in the verdict of the traveling public rested the future of Mr. Pullman's project. The question simply resolved itself to this: Did the public want them? In the old sleeping cars a berth had cost considerably less than it was necessary to charge for one in the new Pullman cars. In the mind of the inventor there was no question as to the verdict. The railroad authorities were equally certain the other way. They did not think the public would pay the extra sum.
There was but one way to decide, and Mr. Pullman made the suggestion that both Pullman cars and old style sleeping cars be operated on the same train at their respective prices. The results would show.
What happened is best described in the words of a contemporary writer.
Mr. Pullman suggested that the matter be submitted to the decision of the traveling public. He proposed that the new cars, with their increased rate, be put on trains with the old cars at the cheaper rate. If the traveling public thought the beauty of finish, the increased comfort, and the safety of the new cars worth $2 per night, there were the $24,000 cars; if, on the other hand, they were satisfied with less attractive surroundings at a saving of 50 cents, the cheaper cars were at their disposal. It was a simple submission without argument of the plain facts on both sides of the issue—in other words, an application of the good American doctrine of appealing to the people as the court of highest resort.
The decision came instantly and in terms which left no opening for discussion. The only travelers who rode in the old cars were those who were grumbling because they could not get berths in the new ones. After running practically empty for a few days, the cars in which the price for a berth was $1.50 were withdrawn from service, and Pullmans, wherein the two-dollar tariff prevailed, were substituted in their places, and this for the very potent reason, that the public insisted upon it. Nor did the results stop there. The Michigan Central Railway, charging an extra tariff of fifty cents per night as compared with other eastern lines, proved an aggressive competitor of those lines, not in spite of the extra charge, but because of it, and of the higher order of comfort and beauty it represented. Then followed a curious reversal of the usual results of competition. Instead of a levelling down to the cheaper basis on which all opposition was united, there was a levelling up to the standard on which the Pullman service was planted and on which it stood out single-handed and alone.
Within comparatively a short period all the Michigan Central's rival lines were forced by sheer pressure from the traveling public to withdraw the inferior and cheaper cars and meet the superior accommodations and the necessarily higher tariff. In other words, the inspiration of that key-note of vigorous ambition for excellence of the product itself, irrespective of immediate financial returns, which was struck with such emphasis in the building of the "Pioneer," and which ever since has rung through all the Pullman work, was felt in the railroad world of the United States at that early date, just as it is even more commonly felt at the present time. At one bound it put the American railway passenger service in the leadership of all nations in that particular branch of progress, and has held it there ever since as an object lesson in the illustration of a broad and far-reaching principle.[1]
