At the time they were offered for book publication their author, then about thirty years of age, was well established as the author of "Trees and Other Poems"—poems which had been appearing for some time in various publications, collected and issued in book form in 1914. He had been for several years a conspicuous figure and an invaluable worker in the Poetry Society of America and the Dickens Fellowship. He was a member of the Authors Club, and several other organizations. He had been a lexicographer and an associate magazine editor. He was a "star" book reviewer, conducted the Poetry Department of The Literary Digest, associated much with literary celebrities, and appeared in Who's Who. The point I am getting at is that he had a good deal of what is called a "name."
Satan finds mischief for idle hands to do. I suppose that is why the thought occurred to Joyce to get out a book of prose. So, as the professional literary term has it, he "pasted up" ten of his articles—that is, cut them out of the newspaper and stuck them column width down the middle of sheets of "copy" paper. He typed a title page, "The Circus and Other Essays," and submitted his manuscript to a publisher. It was promptly "turned down." Joyce again did up his manuscript, gummed on some fresh stamps, and again away it went to another leading publishing house. And—well, and so on. I do not know precisely how many times this manuscript was submitted for publication; but I know it was a number, a good number, of times.
That, however, "The Circus" seemed likely not to find any publisher at all at that time is not a matter for anything like astonishment. Not when one bears in mind a publishing hobgoblin of the day. The book was labeled "essays" and therefore damned. And here, perhaps, it may not be too irrelevant to take a brief glance at the whole history of this mysterious thing, the light, familiar essay in English. In the Augustan age of English prose, we remember, appeared the easy, graceful style of Steele and Addison, so admirably suited to the pleasant narrative form of essay which they introduced. And in the nineteenth century in England, when Johnson and Goldsmith were followed by Lamb, Hazlitt, De Quincey, Leigh Hunt, Macaulay, Carlyle, Ruskin and all the rest, the essay certainly appears to have been, so to say, very much the go.
Irving, Emerson, Thoreau, Hawthorne, Lowell, Holmes—certainly our fathers were not afraid of essays. Nevertheless, somewhere about the opening of our own day an iron-bound tradition became erected in the publishing business, at least in the United States, that books of essays would not sell; could not be made to sell even sufficiently to avoid a considerable loss on the investment of manufacture; in fact, were quite impossible as a publishing venture. No matter how much a publisher himself, or his manuscript reader, might enjoy a collection of essays that chanced to turn up in his shop, his conviction as to its unmarketability as a book was not altered—not even stirred. A few, a very few, essayists there were, indeed, who got published. Agnes Repplier and Samuel McChord Crothers most prominent, perhaps, among them. But these writers had somehow got established as essayists. They were found on the lists only of a house with peculiarly "literary" traditions, which it was business policy to capitalize and perpetuate for the sake of the firm's "imprint." I have heard scoffers among publishers ask if "anybody outside of New England" bought the books of these writers. Maybe their prime function was, in the publishing term, to "dress the list." The volumes of essays by Dr. Henry van Dyke, I know from experience as a bookseller, sold in popular measure. And now and then a volume of collected papers by, say, Meredith Nicholson would bob up for a short space of time. But such instances as these did not affect the general situation.
In general, when the manuscript of "The Circus" was "going the rounds" it was (supposedly) economic madness, at any rate professional heresy, not to regard books of essays as what the trade terms "plugs," and a drug on the market. Doubtless, the publishing position in this matter was evolved from cumulative facts of experience in the past. But a screw was loose somewhere. The publishing barometer had, it would seem, failed to note a change in the weather of the public mind.
That "The Circus" would not have made a fairly popular book at the time it was first submitted for publication, it seems to me, there is a good deal of reason to believe was a fallacy. Not a couple of years afterward a collection of random articles in general character not dissimilar to "The Circus," by another young man of greatly likable nature, but then practically unknown outside the circle of his personal friends, was in some idiosyncratic moment accepted, and directly won its way to a very considerable sale and a very fair degree of fame. About then, too, along came another book of pasted-up "papers" (about which I happen to know a good deal), which after having been rejected by nearly every publishing house in America was taken in a spirit of generous friendliness by a publisher of much enterprise, began almost at once to sell as well as a fairly successful novel, has been numerous times reprinted, and in the way of luck brought its altogether obscure author something of a name. And just now the light, personal, journalistic-literary essay is having quite a brisk vogue.
If Joyce stood to-day merely where he stood five years ago "The Circus," without doubt, would be snapped up by anybody. More; some publisher's "scout" very likely would get a "hunch" about the probability of Joyce's having sufficient material in his scrap-book for such a volume and "go after" it even before Joyce had submitted it to the house of this fellow's connection. But, alas! for "ifs" and "might have beens." Fair fortune did not attend "The Circus."
Failing of placing the book with any large house having an extensive and organized machinery for carrying it to a wide audience, Joyce welcomed the opportunity of having the book published by his friend Laurence J. Gomme. Mr. Gomme had been for several years the proprietor of the Little Book Shop Around the Corner, at number two East Twenty-ninth Street, directly across the street from the Protestant Episcopal Church of the Transfiguration, so altogether charming in its Old World effect, nestling in a tiny green spot hemmed in by high buildings, and known to fame and legend as the Little Church Around the Corner. This was a shop conducted in excellent taste, a sort of salon for pleasant persons of literary breeding, and its "circulars" were written by no less an advertising man than Richard Le Gallienne. In addition to selling the best books of other publishers, Mr. Gomme (at a good deal of risk to himself) served the cause of good literature by himself issuing now and then a volume of a nature close to his heart.
In the autumn of 1916 he published, in a very attractive form, the American edition of Mr. Belloc's poems. The volume was entitled "Verses," by Hilaire Belloc. The introduction to the book by Kilmer was reprinted in the two volume set, "Joyce Kilmer: Poems, Essays and Letters," under the title "The Poetry of Hilaire Belloc." That same fall Mr. Gomme published "The Circus and Other Essays." He made a charming little book: a thin volume in size betwixt and between what the book trade calls a "16mo" volume and a duodecimo; bound in plain tan boards, with olive cloth back stamped in gold; very neatly printed on soft cream paper in rather small type. The book had a rather fantastically amusing and somewhat lurid "jacket," picturing in black and yellow the professional activities of several clowns.
A very pleasant bibelot, but, I felt then, not a volume effective in catching the popular trade. For one thing, it looked very much like it might be a book of verse. Also, the book was so thin that one would not be likely to catch sight of it standing among other volumes in a row on a bookstore shelf.