It remained for the Virginia Company of London, under its charter of April 10, 1606, to found the first permanent English settlement in America. This joint stock company, a commercial organization, from its inception assumed a national character. It was instrumental, under its charter provisions, in guaranteeing to the settlers in the New World the rights, freedoms, and privileges enjoyed by Englishmen at home and the enjoyment of their customary manner of living which they adapted to their new environment with the passage of years.

Jamestown was the site of the first settlement that grew into the Colony of Virginia and gave heart to those men who settled the colonies that came later. The first Virginians landed in May 1607, built houses and a fort, planted crops, and began the struggle for the conquest of a vast primitive land. They brought with them their church and respect for God, maintained trial by jury and their rights as freemen, and soon were developing representative government. All of these things are a part of the story of Jamestown.

In the words of James Bryce, British Ambassador to the United States at the time of the Jamestown Tercentenary, the settlement of “Jamestown was one of the great events in the history of the world—an event to be compared for its momentous consequences with the overthrow of the Persian Empire by Alexander; with the destruction of Carthage by Rome; with the conquest of Gaul by Clovis; with the taking of Constantinople by the Turks—one might almost say with the discovery of America by Columbus.” Here was born the great English-speaking nation beyond the seas, of which Gilbert and Raleigh had dreamed; and here was the cradle of our Republican institutions and liberties.

The Story of Jamestown

On May 13, 1607, three small English ships approached Jamestown Island in Virginia—the Susan Constant of 100 tons commanded by Capt. Christopher Newport and carrying 71 persons; the Godspeed of 40 tons commanded by Capt. Bartholomew Gosnold and carrying 52 persons; and the Discovery, a pinnace, of 20 tons under Capt. John Ratcliffe, carrying 21 persons. During the day (as George Percy, one of the party on board, relates) they maneuvered the ships so close to the shore that they were “moored to the Trees in six fathom [of] water.” The next day, May 14, he continues, “we landed all our men, which were set to worke about the fortification, others some to watch and ward as it was convenient.” Thus, the first permanent English settlement in America was begun on the shores of the James River, in Virginia, about 20 years after the ill-fated attempts to establish a colony on Roanoke Island and 13 years before the Pilgrims made their historic landing at Plymouth, in New England.

THE ENGLISH BACKGROUND.

The settlement at Jamestown, in 1607, was another step, albeit a most significant step, in England’s quest for a place in the vast New World first indicated by Columbus in his discovery of 1492 and made known to Europe through his and other expeditions. King Henry VII of England early sought to establish a claim in North America and sponsored the now famous voyage of John and Sebastian Cabot in 1497. The Cabots touched points along the Atlantic coast, and their discoveries were ever afterward pointed to with pride by Englishmen discussing their rights in the New World. As William Strachey wrote, in 1612, “... our voyages hither for a while might seeme to lye slumbering, yet our tytle could not thereby out sleepe ytself...”. Despite this, England was occupied at home and in Europe and did not press this advantage. Spain took the lead in colonial settlement and held it for decades. How many Englishmen set foot on the North American continent in the first three-quarters of the 16th century may never be known. They were no strangers in the fishing waters off Newfoundland, and in this region there appear to have been landings and temporary settlements. Even so, serious attempts at colonization did not begin until the reign of Queen Elizabeth, and then it was pushed vigorously by men of the mark of Sir Humphrey Gilbert, Sir Walter Raleigh, and their associates.

Sir Humphrey lost his life in 1583 when returning from his attempted settlement of St. John’s Port, Newfoundland. Sir Walter Raleigh diligently sought to establish the English flag to the south. He sent out two colonial expeditions to found a settlement on Roanoke Island in present eastern North Carolina. Both failed in their over-all purpose. It was the expedition of 1587 (the last) which set sail for the Chesapeake Bay country and landed on Roanoke Island that has come down to us as the “Lost Colony”—the settlement that saw the birth of Virginia Dare and that left the baffling inscription suggesting that the members of the colony moved, willingly or unwillingly, to be with the Croatan Indians who lived not far from Roanoke. The early men at Jamestown knew of their countrymen who were lost in America and were under orders to seek them. This they did, but their search went unrewarded.

By 1600, England was readying herself for a concerted drive to establish colonies in the New World. The way had been prepared by the far-sighted Queen Elizabeth and her supporters. Within England there had been growth; capital had accumulated; industry was taking root; commercial organization was beginning; and Englishmen were ready for new adventures. Outwardly, England had grown through its naval successes and had developed a keen hostility to Spain. Individual Englishmen, each depending on his own circumstances, were seeking more profitable employment, personal freedom (particularly religious liberty), land ownership, personal advancement, adventure, and just plain change. A new England was in the making and the British Empire was about to rise in the West and in the Orient as well. With the accession of James I to the English throne, peace was made with Spain, a peace that was maintained although it was an uneasy one—from time to time little more than an armed truce. Yet, because of it, English capital came out of hiding and sought profitable investment. Business development increased and joint stock companies began to organize for overseas settlement.

Colonization was expensive, however, and required the pooled resources of many men. Advertising, which reached a peak early in the 17th century, was put to work in a manner that would do credit to the present day. Its use in commerce and government is by no means of recent date. Spokesmen—speakers, writers, poets, pamphleteers, playwrights, and preachers—solicited all England to take part in these new endeavors which, in their words, gave every assurance of profitable return.