The Scoop isn't large. But it gives man a voice no man ever had before: it could bring his words almost instantly to men throughout the world. It is the ultimate in the communication that mankind has sought down from the dawning of intelligence. Only one condition must be met, and only one thing those words must, according to the Edict, be:
"... Wholly and in part demonstrably true."
Think about it a minute. In the earliest days, communication was between two men only. If the first lied, only two people, the liar and the victim, were affected. Later, as civilization developed through improved communication—more abstract lingual concepts, systems of writing, methods of transportation—a word could travel faster and farther, and affect more and more people. The numbers hearing a man's speech and being touched by his words grew at the same time larger and closer to him, as his methods of addressing them went farther and farther out.
Great truths were produced by closer collaboration, as communications improved. But with imperfect regulation, great lies went out too, magnified by the same communications. One man's lies could poison an entire nation, and afflict the entire world.
It had to stop and, after the Third War, the Edict stopped it.
Just as cybernetic democracy brought true justice to government, the incorruptible and infallible machines brought just truth to communication, through control of mass media.
Of course it meant the end of written and portrayed fiction; for who could tell when a fiction, faultily understood would be believed, and a lie derived?
Of course it meant the end of competitive advertising and, to a large extent, competing products. One depilatory is not truly, demonstrably better than another. No car is superior to another in appreciable degree. And no institution requiring false images of such superiority can contribute to a civilization facing reality. If a product can't be sold on the basis of true fact, it has no place in the market.
Of course it meant other necessary changes in the economy; for without predictions of mythical profits or hypothetical success, banned by the Edict, who would invest? What human could surely forecast profits or success? Congris now decides such matters, and the result has been a stable economy.