What is the security back of my investment? In the Keystone Pecan Co. there is an acre of land which becomes yours on the payment of price shown on page [71]. Remember this—you own the acre of land itself.
Productive land—yielding needed food of highest value
Land is the safeguard of this safe investment. Land cannot burn up, cannot be stolen; land cannot be wiped out by panics. The biggest trusts base their bond issues and their mortgages on land—yet the manufacturing plants which are built on that land may, due to panic, fail to produce enough to pay interest on the bonds or mortgages. Many of the largest industrial companies have suspended or decreased dividends since the European War ended, yet nature continues to provide foodstuffs and man still needs to eat them.
Productive land is the best of land investments. Tree crops are the profitable crops, which make land most productive. Note on page [37] that a leading farm paper tells of single pecan trees making more human food than a whole acre of Kentucky blue grass.
A 3½ YEAR OLD TREE ON OUR PLANTATIONS
England Likes Hess Pecans
In Gardening, Illustrated, a prominent weekly published in London, England, we read: “The shells of the Hess Brand Paper Shell Pecans are thin and easily broken and the body of the nut in this variety is larger, fuller and better flavored than is usual with pecans. The pecan may rightly be regarded as a food of very highest value. It contains 70 per cent. of fat. Its texture is delicate, and it can be digested easily. * * * The demand for the Paper Shell Pecan is constantly increasing and is well in front of the supply.”
The pecan is the surest of profitable crops—because after the first five years, during which we assume all the risks, the pecan is among the hardiest of trees. Gathering the nuts and selling them represents the bulk of the effort required after that.
You cannot be deceived on this score—the plan on page [38] shows that our interests are mutual. Would we deceive ourselves—could we afford to take any chances if we did not know that the pecan is as hardy a tree as the hickory or oak, and a surer profit payer than any other crop of any sort?