is to provide for his window display on an elaborate scale. No notion of false economy should be allowed to interfere with the attractiveness of his displays. He must remember that his trimmer has the brains and skill to create beautiful effects, but is powerless without the material to work with.
To be economical—let us speak plainly, and say stingy—in supplying your decorator with material will lose you more trade than you can afford to spare. If your competitor’s display is better than yours the reason will probably be that he has been more liberal than you in providing proper material for display. You can’t afford to allow any one to outdo you in window display in these days preceding the holidays, when most of the shoppers depend upon the windows to guide them in purchasing.
THE TRIMMER’S DUTY
during this important season is to exercise his talents to his employer’s best advantage. He has doubtless been planning original displays for months in advance, and if his house affords him proper scope and material he should strive to outdo all former efforts to win trade for the firm that pays him his salary in dull months, as well as busy ones.
Don’t worry about working over time; the entire force must be too much interested in the success of the house to grumble about work. And do not expect your employer to allow you a greater expenditure than the size of your town or the importance of the house renders necessary. Make your windows as attractive as possible at the smallest outlay of money that may be required, and in this way consider the interests of your firm.
A CHRISTMAS MANTEL.
Accompanying this is a picture of a Christmas mantel and fireplace, created entirely from underwear. A light frame of wood was first erected, and the underwear piled before it. Upon the shelf were pieces of bric-a-brac.
DOLL DISPLAY.—Tobias.