This may appear a hard task to the novice, but by exercising good judgment and experimenting in various styles of lettering you will be able to get very close to the ideal you are seeking.
The requisites of a good card are simply these:
1. It must be sufficiently attractive to be noticed, to draw the eye of the prospective customer.
2. It must be worded briefly and concisely, so that every word counts, and you do not say too little or too much.
3. It must be so neatly and modestly lettered that the words are impressed upon the mind of the reader without his realizing just how the letters are formed.
Having impressed this upon you I will now describe the different styles of lettering.
De Vinne letters are shown on the preceding page. This style of letter makes a very neat and stylish card, and is used extensively by department stores as a fixed style. Although it has the appearance of simplicity it is a very difficult letter to make correctly, and I would advise beginners to use a more simple style.
The capitals and small letters of a rapid brush lettering are also illustrated in the engraving upon this page. It it is a very neat letter, easily made, and much used where rapid work is necessary.
RAPID BRUSH LETTERING.