A new idea in show window fronts is to allow the two sheets of glass to come together at the corners, where they are held by brass braces and set screws so that there is no corner space at all. This arrangement looks well and has several advantages. The glass is less liable to break than when set against a post or frame; and all shadows in the window are avoided.
Last, if you have an old-fashioned front, get your landlord to take it out and replace it with a modern, plate-glass front. If he refuses, move elsewhere. You cannot afford to be in the mercantile business without good windows to back up your enterprise.
CHAPTER II.
THE SHOW WINDOW.
In attempting to explain the fundamental principles of successful store decoration, the window is the first thing to be considered, and there are all kinds of windows, little and big, upright and oblong, cramped and spacious. Some are hard to get at; some have big, awkward posts in them; but no matter what they are or how undesirable they seem, remember that anything with a pane of glass before it may be made a show window.
Build a window floor on a level with the lower edge of the glass; build it strongly and make it as deep as you are able. Three feet is a fair depth; six feet is not too deep.
BOXING A WINDOW.
In order to produce a good window there must be a proper foundation to work upon. An open-backed window is an impossibility as considered from a window trimmer’s standpoint, save in very few cases where articles are small and only require a window shelf to display them.
All windows should have a substantial board backing and sides extending about one-half the height of the window itself. A door should be made in this at one side, to permit the trimmer easy entrance and enable you to reach any goods you may wish to withdraw from the window. Above this backing it is desirable to have a sash reaching to the ceiling, which will serve to admit light and prevent dust reaching the trim.
The distance of the backing from the glass is a matter of choice. Some prefer very deep window embrasures, and for furniture, carpets, stoves and like bulky articles, they are undoubtedly best. For displays of light, small articles, a shallow window is very desirable, and furnishings, notions, etc., may be effectively arranged in thirty inches space. For the general window, however, where various classes of merchandise are required to be exhibited, a depth of from four to five feet is best; and even six feet, especially for a clothing or cloak trim, is not considered too deep for good effects.
The floor of the window embrasure should be made perfectly level, as this will admit of more substantial framework than an incline. A removable, sloping floor may be provided for use when desired.