a) Precision or clearness 57

(1) Precision demands that words have denotation 57

(2) Precision appeals to the intellect 57

b) Energy or force 57

(1) Energy demands that words have
connotation 58

(2) Energy appeals to the emotions and
holds the attention 58

c) Delicacy or emotional harmony 58

(1) Delicacy demands that words have
the power of adaptation 58

(2) Delicacy demands that form appeal
to the æsthetic sense 58

(3) Delicacy is secured by selection and arrangement of words according to emotional associations 58