Snorre attributes Canute's delay in claiming the Norse kingship to a difference between himself and his cousin, Earl Hakon, as to who should possess and rule the country. It is evident, however, that before 1023 Canute was hardly in a position to press a claim of such a doubtful character. But in that year the situation was more favourable: he was in uncontested possession of the English and Danish crowns; he had successfully fought and subdued the Slavs to the south of Denmark; his prestige was consequently greater than ever before. That year, the subject of Norse conquest must have been discussed quite seriously at Winchester, for as soon as the winter was past, an embassy was on its way to King Olaf's court to demand the kingdom of Norway for Canute.

Among the various regions that composed the Norwegian realm, two enjoyed a peculiar prominence: the Wick and the Throndelaw. The Throndelaw was a group of "folks" or shires about the Throndhjem Firth, a region that had developed considerable solidarity and in one sense was reckoned as the heart of the kingdom. Here was for some time the capital of the nation, as it has remained in ecclesiastical matters to this day, at least nominally. The Wick was the country that bordered on the great "Bay" in the extreme south. It was this region that first came into contact with European civilisation and where culture and Christianity had perhaps taken firmest root. In a sense the Wick was disputed territory: it had earlier been under Danish overlordship, and a part of it had also for a brief period been subject to Sweden; national feeling was therefore not strong on these shores. For this reason, perhaps, King Olaf had established a royal residence at Tunsberg near the mouth of the Firth on the western shore. Here the King held his court in the winter of 1024-1025; it was here that he received the English embassy.

It was a splendid company that Canute sent to Norway, but Olaf was not pleased with their errand. For several days he kept them waiting before he was willing to grant them an audience.

But when they were permitted to speak with him they brought into his presence Canute's writ and recited their message, that Canute claims all of Norway as his possession and asserts that his ancestors have possessed the realm before him; but whereas King Canute offers peace to all lands, he will not fare to Norway with war shields if another choice is possible. But if King Olaf Haroldsson wishes to rule Norway, let him fare to King Canute and receive the land from him as a fief and become his man and pay such tribute as the earls had earlier paid.[294]

Such a proposal was an insult to the Norse nation, and it is not likely that Canute expected a favourable reply. But in its apparent moderation, in its appeal to historic rights, the demand served well the intended purpose: to extort a challenge that would make hostilities unavoidable and make Olaf appear as the aggressor. King Olaf's anger did not permit a diplomatic reply:

"I have heard tell in olden story that Gorm the Dane-king was an excellent ruler, but he ruled Denmark only; but the Dane-kings who have come since his day do not seem to have been satisfied with that. It has come to this now that Canute rules Denmark and England and in addition has subjected a large part of Scotland. Now he challenges my inheritance. He should, however, learn to be moderate in his avarice,—or does he plan to govern all the Northlands alone? Or does he intend to eat alone all the cabbage in England? He will be able to accomplish that before I shall pay him tribute or do him any sort of homage. Now you shall tell him these my words, that I will defend Norway with point and edge as long as life days are granted me; but never shall I pay tribute for my kingdom to any man."[295]

Such is Snorre's account. The speeches are doubtless the historian's own; but they reveal a keen insight into the shrewd diplomacy of Canute and the impetuous methods of Olaf. The ambassadors soon prepared to retire, little pleased with the outcome. It is reported that in conversation with Sighvat the Scald they expressed their surprise at the Norse King's rashness. The lord of England was gentle and forgiving.

Only recently two kings came from north in Scotland, from Fife, and he laid aside his wrath and let them keep all the lands that they had earlier possessed and gave them great gifts of friendship in addition.

The poet later put his reply into verse:

Able kings have carried
Their heads to Canute, coming
From Fife in the far north
(Fair was the purchase of peace).
Olaf has never sold
(Oft has the stout one conquered)
Here in the whole world
His head to any man.[296]