"Clean, clean, clean," chanted the chorus; "Witch, Witch, Witch, clean, clean, clean. Defy dirt, defy disease."
"Keep Witch clean!"
Well, thought Randolph. And then again, Well.
He wasn't quite sure, he told himself. The commercial came darn near being in poor taste, what with the crisis so near, and yet ... it wasn't something to make you forget the product. By Geoffery, no! You'd think of Witch products quite a bit, after watching that one.
He reminded himself to check the viewer reaction that would be available fairly early next day, as he switched off the TV.
It was almost noon next day before Randolph reminded himself of the call he'd planned to make to BDD&O. He got Oswald on the wire almost immediately.
"Randolph, here," he said. "I called you about that new commercial. It seems a little drastic. Are you planning to use it again tonight?"
"Use it? We're taking full credit, in a witchery sort of way!" Oswald laughed. "Never saw anything like your luck, Randolph. I've got the entire staff tied up doing the follow-up for tonight. You needn't worry about libel, either. We've got the whole legal staff turned out, going over every detail."