Eggs that are absolutely fresh and in perfect condition when placed in cold storage, will keep perfectly at a temperature between 29° F. and 31° F. for six to nine months. Eggs laid in April and May are kept for midwinter use, and the June pack is used in autumn and early winter when the supply is scarce and prices high.

POULTRY

The box of frozen poultry your dealer displays fresh from cold storage is most attractive and appetizing. A Nationally known name on the box guarantees the quality. Such poultry was especially selected and carefully fed some time before killing. It is fine-flavored and dainty. Always buy your frozen poultry in the frozen state and thaw it out at home. Directions for thawing are on [page 13].

Cold storage makes possible a full variety of foods at all seasons


GREAT VARIETY OF MEAT CUTS

The great importance of meat as food lies in its high protein content. Protein is body building material. It forms one-fifth of our food requirements. Half of the protein requirement is furnished by meat. In lean meat the solid protein is very nearly in the pure form.

Meat is delicately constructed with small cells of tissue holding the flavory juices. These cells are held together by a connective tissue. In the cheaper cuts of meat, the cells or fibers holding the juices are long and the connective tissue thick. In the structure of the expensive steaks and loin cuts, the cells are short and the connective tissue thin. It is this difference in structure that makes it necessary to use entirely different methods of cooking for the tender cuts and for the cheaper ones. The same result—a tender, flavory, nutritious cut of meat—may be obtained with the cheaper cut as with the expensive loin cuts, if the proper method of cooking is employed.