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SESSION III. DISTRIBUTION, NETWORKS, AND NETWORKING: OPTIONS FOR DISSEMINATION
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ ZICH * Issues pertaining to CD-ROMs * Options for publishing in CD-ROM * +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Robert ZICH, special assistant to the associate librarian for special projects, Library of Congress, and moderator of this session, first noted the blessed but somewhat awkward circumstance of having four very distinguished people representing networks and networking or at least leaning in that direction, while lacking anyone to speak from the strongest possible background in CD-ROMs. ZICH expressed the hope that members of the audience would join the discussion. He stressed the subtitle of this particular session, "Options for Dissemination," and, concerning CD-ROMs, the importance of determining when it would be wise to consider dissemination in CD-ROM versus networks. A shopping list of issues pertaining to CD-ROMs included: the grounds for selecting commercial publishers, and in-house publication where possible versus nonprofit or government publication. A similar list for networks included: determining when one should consider dissemination through a network, identifying the mechanisms or entities that exist to place items on networks, identifying the pool of existing networks, determining how a producer would choose between networks, and identifying the elements of a business arrangement in a network.
Options for publishing in CD-ROM: an outside publisher versus self-publication. If an outside publisher is used, it can be nonprofit, such as the Government Printing Office (GPO) or the National Technical Information Service (NTIS), in the case of government. The pros and cons associated with employing an outside publisher are obvious. Among the pros, there is no trouble getting accepted. One pays the bill and, in effect, goes one's way. Among the cons, when one pays an outside publisher to perform the work, that publisher will perform the work it is obliged to do, but perhaps without the production expertise and skill in marketing and dissemination that some would seek. There is the body of commercial publishers that do possess that kind of expertise in distribution and marketing but that obviously are selective. In self-publication, one exercises full control, but then one must handle matters such as distribution and marketing. Such are some of the options for publishing in the case of CD-ROM.
In the case of technical and design issues, which are also important, there are many matters which many at the Workshop already knew a good deal about: retrieval system requirements and costs, what to do about images, the various capabilities and platforms, the trade-offs between cost and performance, concerns about local-area networkability, interoperability, etc.
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+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ LYNCH * Creating networked information is different from using networks as an access or dissemination vehicle * Networked multimedia on a large scale does not yet work * Typical CD-ROM publication model a two-edged sword * Publishing information on a CD-ROM in the present world of immature standards * Contrast between CD-ROM and network pricing * Examples demonstrated earlier in the day as a set of insular information gems * Paramount need to link databases * Layering to become increasingly necessary * Project NEEDS and the issues of information reuse and active versus passive use * X-Windows as a way of differentiating between network access and networked information * Barriers to the distribution of networked multimedia information * Need for good, real-time delivery protocols * The question of presentation integrity in client-server computing in the academic world * Recommendations for producing multimedia +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Clifford LYNCH, director, Library Automation, University of California, opened his talk with the general observation that networked information constituted a difficult and elusive topic because it is something just starting to develop and not yet fully understood. LYNCH contended that creating genuinely networked information was different from using networks as an access or dissemination vehicle and was more sophisticated and more subtle. He invited the members of the audience to extrapolate, from what they heard about the preceding demonstration projects, to what sort of a world of electronics information—scholarly, archival, cultural, etc.—they wished to end up with ten or fifteen years from now. LYNCH suggested that to extrapolate directly from these projects would produce unpleasant results.
Putting the issue of CD-ROM in perspective before getting into generalities on networked information, LYNCH observed that those engaged in multimedia today who wish to ship a product, so to say, probably do not have much choice except to use CD-ROM: networked multimedia on a large scale basically does not yet work because the technology does not exist. For example, anybody who has tried moving images around over the Internet knows that this is an exciting touch-and-go process, a fascinating and fertile area for experimentation, research, and development, but not something that one can become deeply enthusiastic about committing to production systems at this time.