Sladder: I didn't say they would; but if some interfering ass were to write to the papers to say that Cheezo wasn't made from milk, we should have to go to the expense of buying a dozen cows, and photographing them, and one thing and another. (He gets up and goes to cupboard.) Now, look here. I quite understand what you say, purity and all that, and a very good point too, but you look at this.
[He unrolls a huge poster representing a dairymaid smirking in deadly earnest. On it is printed: "WON'T YOU HAVE SOME?" and on another part of the poster "CHEEZO FOR PURITY."
You see. Your whole point's there. We state nothing and we can make the dairymaid as suggestive as we like.
Splurge: Yes, sir, that is excellent. Quite splendid.
Sladder: They shall look at that on every road and railway, where it enters every town in England. I'll have it on the cliffs of Dover. It shall be the first thing they see when they come back home, and the last thing for them to remember when they leave England. I'll have it everywhere. I'll rub their noses in it. And then, Splurge, they'll ask for Cheezo when they want cheese, and that will mean I shall have the monopoly of all the cheese in the world.
Splurge: You're a great man, sir.
Sladder: I'll be a greater one, Splurge. I'm not past work yet. What more have you got?
Splurge: I've rather a nice little poster being done, sir. A boy and a girl looking at one another with a rather knowing look. There's a large query mark all over the girl's dress. Then over the top in big letters I've put: "What is the secret?" and in smaller letters: "I've got a bit of Cheezo." It makes people look at it, the children's faces are so wicked.
Sladder: Good, Splurge. Very good. I'll have that one. I'll rub their noses in that one.
Splurge: Then I've got some things for the Press. (Reads.) "She: 'Darling.' He: 'Yes, wifey.' She: 'You won't forget, darling.' He: 'No, wifey.' She: 'You won't forget to bring me some of that excellent Cheezo, so nutritious, so nice for darling baby, to be had at all grocers; but be sure that you find the name of Sladder on their well-known pink wrappers.' He: 'Certainly, wifey.'" Just the usual thing, sir, of course; only I have a very good little picture to go with it, very suggestive indeed; I've made all the arrangements with the Press and the bill-posters, sir. I think we'll make a big thing of it, sir.