"But how could such men——?"
"They had imagination enough to see cheap amusement for the masses in what most intelligent people, a dozen years ago, considered merely a mechanical curiosity. So they invested their small savings, these fur-cutters and petty tradesmen and barnstorming actors, in the venture that high finance scorned; and the boom, when it came, found them securely in the saddle. That's why the public gets so much perfunctory and stupid stuff thrown at it today."
"But our pictures aren't going to be in that class—are they?"
"Rather not! We're going to go at this thing in an intelligent way. We'll pick a good staff, select our stories with care, get the best men to write our scenarios, and gather round us a group of actors, like those who have made the Continental cinema what it is today, more interested in their work than in themselves, willing to take their chances of scoring in fine ensemble acting instead of insistent that every story shall be distorted, every scene directed, every picture cut to throw a so-called star into prominence. Even in America such sincere actors exist, and we'll find and bring them together and prove that cinema production can be an art as well as a money-grubbing scheme."
"Bravo! bravo!" Fanny interpolated. "Hark to the dear man! Now if only he'll perform one-half as bravely as he promises——!"
Lontaine flushed a little but paid no other heed. "To get back to the question of capitalization.... Arbitrarily setting fifty thousand as a fair production cost, we'll want at least a hundred and fifty thousand to begin with."
"But surely we won't need a hundred thousand margin for safety?"
"Not for safety—for economy. When we finish our first picture it will be a matter of six months at least before it can be exhibited, before, that is, it will begin to repay its cost. Meantime, we can't afford either to disband our company or hold it together in idleness. We ought to start our second picture the day after we finish the first. Thus we will waste no gestures. And allowing three months to each, we should have our second and third ready by the time the first is released. Do you follow me, Mrs. Druce?"
"I think you're quite right. You said yesterday you had some people ready to furnish the necessary capital?"
"In half an hour I can find half a dozen who'd jump at the chance," Lontaine replied without a quiver. "They don't know you, of course, Mrs. Druce, I mean they don't know Linda Lee and what she's capable of, and naturally they would be inclined to boggle at such a proposition coming from anybody but me. But they do know me, they have faith in my ideals and my practical knowledge of the business, and nothing would please them better than to see their money at work in my hands. The question is: Do we want to take them in? Is it necessary? Is it good business?"