The greatest service can be rendered to humanity if the cinematograph be used in the right direction. There is a crying need for more educational films. This progression is retarded because production, at the present time, is centralized. This centralization, as we all well know, takes place in America, but before long there will be a breakaway, and British producers will think for themselves and not be influenced by Americanism.

The population of England and America is widely different. The American population is self-supporting, providing vast fields for opportunities, and these opportunities are considerably helped by prevailing climatic conditions. In England, production is periodical, governed by climatic conditions; in America, in California, the weather conditions are ideal and consistent. The two governing factors are at hand—financial support, and the weather.

British productions have soared above the fourth-raters, and the standard has undoubtedly risen during the last few years. The recent cry of one British Colony to the producers in this country was—“Send us more British films.”

As stated before, and voiced by the powerful press, a more discriminating censorship is required. If these duties were carried out more rigidly by an authorised person capable of giving an unbiassed judgment, not only on questionable films, but from the standpoint of national character, such discretion would exercise the necessary restraining guidance.

The Government subsidizes the dye industry, and why should not the educational side of the film industry receive the same consideration? This would produce “standardized educational films,” and might lead to good results.


The cinema question is uppermost in the mind of the public, and every phase is looked to with interest, every new invention eagerly investigated, and every suggestion for the raising of the masses, both morally and mentally, is given a whole-hearted support. It is hoped that although there may be passages in this volume with which readers will not “see eye to eye,” these pages will have been read with interest; and will help educationists to realize more fully the great power that the film may become in the education of the people.


THE LONDON AND NORWICH PRESS, LIMITED, LONDON AND NORWICH, ENGLAND

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