72. General Usage.—Avoid the use of parentheses within sentences. Two short sentences are better than one long one containing a parenthetic expression. A sentence having a clause within marks of parentheses can generally be cut into two sentences and for newspaper purposes made more effective.
8. Quotation-Marks
73. Direct Quotations.—Quotation-marks are used to set off direct quotations printed in the same type and style as the remainder of the story. A quotation coming within a quotation is set off by single quotation-marks; and a third quotation coming within single quotation-marks is set off by double marks again. Do not fail to put "quotes" at the end of a quotation. This very common error, failure to include the "end quotes," is a source of great annoyance to printers and proof-readers.
74. Quoted Paragraphs.—When a quotation includes more than one paragraph set in the same type and style as the context, put quotation-marks at the beginning of each paragraph, but omit them at the end of every paragraph except the last. In this way the quotation is shown to be continuous. As a rule, a quotation of more than one sentence is written in a separate paragraph. When the quotation is to be set in smaller type than the body of the story, all quotation-marks at the beginning and end of the paragraphs are omitted.
75. Quotations and Summaries.—When reporting a speech or interview and alternately summarizing and quoting verbatim, do not include in the same paragraph a direct quotation and a condensed summary of what precedes or follows. Make a separate paragraph for each. Thus:
"Shall we continue to listen to a wandering voice as imbecile as our condition?" said the speaker. "When this voice recently was removed from the counsels of our government, we thought, good easy souls, that we had got rid of it forever. Has Mr. Bryan proved himself so good a prophet in the past that we can afford to trust him in the future? Personally, I have never believed in Mr. Bryan's wisdom, and I grant him sincerity only because the point is not worth arguing."
Mr. Eastbrook said, amid applause, that to say the nation is too big or too proud to fight in self-defense is absurd. To say that a mob of a million or so of untrained citizenry could leap to arms and put to flight the bullet-tested soldiery of Europe is worse than puerile—is murderous stupidity, he declared....
76. Books, Plays, etc.—Enclose in quotation-marks the titles of books, dramas, songs, poems, stories, magazine articles, toasts, and lectures.
77. Newspapers, Vessels, etc.—Do not quote the names of newspapers, magazines, paintings, vessels, cars, or animals.
78. Slang and Technical Terms.—Enclose in quotation-marks slang and technical terms that are supposedly unfamiliar to the reader.