200. Featuring Time and Place.—Only rarely is the time or the place featured. But either may be played up when sufficiently important.
Speaking from the door of Col. Henry Cook's chicken house on Ansley Road to an audience of 250 colored brethren in a neighboring barn, the Rev. Ezekiel Butler, colored, began in a pouring rain Sunday night the first service of the annual Holly Springs open-air meetings.
201. Featuring Several Details.—When the speaker, the subject, the occasion, and the place are all important, it may be needful to make a long summarizing lead of several paragraphs, explaining all these features in detail. In such a case a quarter- or a half-column may be required before one can get to the address itself. The following story of President Wilson's first campaign speech for reëlection, delivered at Pittsburgh on January 29, 1916, is an illustration:
Name first
WILSON BEGINS CAMPAIGN
President Wilson as "trustee of the ideals of America," to employ his own phrase, has taken his case to the people.
Occasion
He opened here to-day the most momentous speech-making tour perhaps made by a President within a generation with an appeal to keep national preparedness out of partisan politics and to give it no place as a possible campaign issue.
Effect on Audience
The nonpartisanship urged by the President was reflected in Pittsburg's greeting to the executive.