In the meantime, however, more things than pots came from Earth. One was a printing press, the like of which none on Zur had ever dreamed. This, for some unknown reason and much to the disgust of the Lorians, was set up in Thorabia. Books and magazines poured from it in a fantastic stream. The populace fervidly brushed up on its scanty reading ability and bought everything available, overcome by the novelty of it. Even Zotul bought a book—a primer in the Lorian language—and learned how to read and write. The remainder of the brothers Masur, on the other hand, preferred to remain in ignorance.
Moreover, the Earthmen brought miles of copper wire—more than enough in value to buy out the governorship of any country on Zur—and set up telegraph lines from country to country and continent to continent. Within five years of the first landing of the Earthmen, every major city on the globe had a printing press, a daily newspaper, and enjoyed the instantaneous transmission of news via telegraph. And the business of the House of Masur continued to look up.
"As I have always said from the beginning," chortled Director Koltan, "this coming of the Earthmen had been a great thing for us, and especially for the House of Masur."
"You didn't think so at first," Zotul pointed out, and was immediately sorry, for Koltan turned and gave him a hiding, single-handed, for his unthinkable impertinence.
It would do no good, Zotul realized, to bring up the fact that their production of ceramic cooking pots had dropped off to about two per cent of its former volume. Of course, profits on the line of new stoves greatly overbalanced the loss, so that actually they were ahead; but their business was now dependent upon the supply of the metal pots from Earth.
About this time, plastic utensils—dishes, cups, knives, forks—made their appearance on Zur. It became very stylish to eat with the newfangled paraphernalia ... and very cheap, too, because for everything they sold, the Earthmen always took the old ware in trade. What they did with the stuff had been hard to believe at first. They destroyed it, which proved how valueless it really was.
The result of the new flood was that in the following year, the sale of Masur ceramic table service dropped to less than a tenth.
Trembling with excitement at this news from their book-keeper, Koltan called an emergency meeting. He even routed old Kalrab out of his senile stupor for the occasion, on the off chance that the old man might still have a little wit left that could be helpful.