The Letters of Cicero, Volume 1 / The Whole Extant Correspodence in Chronological Order

by Marcus Tullius Cicero

II. It is also a great set-off to your "newness," that the nobles who are your competitors are of a such a kind that no one can venture to say that their nobility ought to stand them in greater stead than your high character. For instance, who could think of P. Galba and L. Cassius, though by birth of the highest rank, as candidates for the consulship? You see, therefore, that there are men of the noblest families, who from defect of ability are not your equals. But, you will say, Catiline and Antonius are formidable. Rather I should say that a man of energy, industry, unimpeachable character, great eloquence, and high popularity with those who are the ultimate judges, should wish for such rivals—both from their boyhood stained with blood and lust, both of ruined fortunes. Of one of them we have seen the property put up for sale, and actually heard him declare on oath that at Rome he could not contend with a Greek or obtain an impartial tribunal.[727] We know that he was ejected from the senate by the judgment of genuine censors: in our prætorship we had him as a competitor, with such men as Sabidius and Panthera to back him, because he had no one else to appear for him at the scrutiny. Yet in this office he bought a mistress from the slave market whom he kept openly at his house. Moreover, in his canvass for the consulship, he has preferred to be robbing all the innkeepers, under the disgraceful pretext of a libera legatio, rather than to be in town and supplicate the Roman people. But the other! Good heavens! what is his distinction? Is he of equally noble birth? No. Is he richer? No. In manliness, then? How do you make that out? Why, because while the former fears his own shadow, this man does not even fear the laws!—A man born in the house of a bankrupt father, nurtured in the society of an abandoned sister, grown to manhood amidst the massacre of fellow citizens, whose first entrance to public life was made by the slaughter of Roman knights! For Sulla had specially selected Catiline to command that band of Gauls which we remember, who shore off the heads of the Titinii and Nannii and Tanusii: and while with them he killed with his own hands the best man of the day, his own sister's husband, Quintus Cæcilius, who was a Roman eques, a man belonging to no party, always quiet by inclination, and then so from age also.

III. Why should I speak of him as a candidate for the consulship, who caused M. Marius, a man most beloved by the Roman people, to be beaten with vine-rods in the sight of that Roman people from one end of the city to the other—forced him up to the tomb—rent his frame with every kind of torture, and while he was still alive and breathing, cut off his head with his sword in his right hand, while he held the hairs on the crown of his head with his left, and carried off his head in his own hand with streams of blood flowing through his fingers?[728] A man who afterwards lived with actors and gladiators on such terms that the former ministered to his lust, the latter to his crimes—who never approached a place so sacred or holy as not to leave there, even if no actual crime were committed, some suspicion of dishonour founded on his abandoned character—a man whose closest friends in the senate were the Curii and the Annii, in the auction rooms the Sapalæ and Carrilii, in the equestrian order the Pompilii and Vettii—a man of such consummate impudence, such abandoned profligacy, in fine, such cunning and success in lasciviousness, that he corrupted young boys when almost in the bosoms of their parents? Why should I after this mention Africa to you, or the depositions of the witnesses? They are well known—read them again and again yourself. Nevertheless, I think that I should not omit to mention that he left that court in the first place as needy as some of the jurors were before the trial, and in the second place the object of such hatred, that another prosecution against him is called for every day. His position is such that he is more likely to be nervous even if you do nothing, than contemptuous if you start any proceedings.

What much better fortune in your canvass is yours than that which not long ago fell to the lot of another "new man," Gaius Cælius![729] He had two men of the highest rank as competitors, but they were of such a character that their rank was the least of their recommendations—genius of the highest order, supreme modesty, very numerous public services, most excellent methods of conducting a canvass, and diligence in carrying them out. And yet Cælius, though much inferior in birth, and superior in hardly anything, beat one of them. Wherefore, if you do what your natural ability and studies, which you have always pursued, enable you to do, what the exigencies of your present position require, what you are capable of doing and are bound to do, you will not have a difficult struggle with competitors who are by no means so conspicuous for their birth as notorious for their vices. For what citizen can there be found so ill-affected as to wish by one vote to draw two daggers against the Republic?

IV. Having thus set forth what advantages you have and might have to set against your "newness," I think I ought now to say a word on the importance of what you are trying for. You are seeking the consulship, an office of which no one thinks you unworthy, but of which there are many who will be jealous. For, while by birth of equestrian rank,[730] you are seeking the highest rank in the state, and yet one which, though the highest, reflects much greater splendour on a man of courage, eloquence, and pure life than on others. Don't suppose that those who have already held that office are blind to the political position you will occupy, when once you have obtained the same. I suspect, however, that those who, though born of consular families, have not attained the position of their ancestors, will, unless they happen to be strongly attached to you, feel some jealousy. Even "new men" who have been prætors I think, unless under great obligations to you, will not like to be surpassed by you in official rank. Lastly, in the populace itself, I am sure it will occur to you how many are envious, how many, from the precedents of recent years, are averse to "new men." It must also needs be that some are angry with you in consequence of the causes which you have pleaded. Nay, carefully consider this also, whether, seeing that you have devoted yourself with such fervour to the promotion of Pompey's glory, you can suppose certain men to be your friends on that account.[731] Wherefore, seeing that you are seeking the highest place in the state, and at the same time that there do exist sentiments opposed to you, you must positively employ every method, and all your vigilance, labour, and attention to business.

V. Again, the canvass for office resolves itself into an activity of two kinds, of which one is concerned with the loyalty of friends, the other with the feelings of the people. The loyalty of friends must be secured by acts of kindness and attention, by length of time, and by an easy and agreeable temper. But this word "friends" has a wider application during a canvass than in other times of our life. For whosoever gives any sign of an inclination to you, or habitually visits at your house, must be put down in the category of friends. But yet the most advantageous thing is to be beloved and pleasant in the eyes of those who are friends on the more regular grounds of relationship by blood or marriage, of membership of the same club, or of some close tie or other. Farther, you must take great pains that, in proportion as a man is most intimate and most closely connected with your household, he should love you and desire your highest honour—as, for instance, your tribesmen, neighbours, clients, and finally your freedmen and even your slaves; for nearly all the talk which forms one's public reputation emanates from domestic sources. In a word, you must secure friends of every class: for show—men conspicuous for their office or name, who, even if they do not give any actual assistance in canvassing, yet add some dignity to the candidate; to maintain your just rights—magistrates, consuls first and then tribunes; to secure the votes of the centuries—men of eminent popularity. Those who either have gained or hope to gain the vote of a tribe or century, or any other advantage, through your influence, take all pains to collect and secure. For during recent years men of ambition have exerted themselves with all their might and main to become sure of getting from their tribesmen what they sought. Do you also do your very best, by every means in your power, to make such men attached to you from the bottom of their hearts and with the most complete devotion. If, indeed, men were as grateful as they ought to be, all this should be ready to your hand, as I trust in fact that it is. For within the last two years you have put under an obligation to you four clubs of men who have the very greatest influence in promoting an election, those of C. Fundanius, Q. Gallius, C. Cornelius, C. Orchivius.[732] When they committed the defence of these men to you, I am acquainted with what their clubsmen undertook and promised you to do, for I was present at the interview. Wherefore you must insist at the present juncture on exacting from them your due by reminding them, appealing to them, solemnly assuring them, and taking care that they thoroughly understand that they will never have any other opportunity of shewing their gratitude. I cannot doubt that these men, from hope of your services in the future as well as from the benefits recently received, will be roused to active exertions. And speaking generally, since your candidature is most strongly supported by that class of friendships which you have gained as a counsel for the defence, take care that to all those, whom you have placed under this obligation to you, their duty should in every case be clearly defined and set forth. And as you have never been in any matter importunate with them, so be careful that they understand that you have reserved for this occasion all that you consider them to owe you.

VI. But since men are principally induced to shew goodwill and zeal at the hustings by three considerations—kindness received, hope of more, personal affection and good feeling—we must take notice how best to take advantage of each of these. By very small favours men are induced to think that they have sufficient reason for giving support at the poll, and surely those you have saved (and their number is very large) cannot fail to understand that, if at this supreme crisis they fail to do what you wish, they will never have anyone's confidence. And though this is so, nevertheless they must be appealed to, and must even be led to think it possible that they, who have hitherto been under an obligation to us, may now put us under an obligation to them. Those, again, who are influenced by hope (a class of people much more apt to be scrupulously attentive) you must take care to convince that your assistance is at their service at any moment, and to make them understand that you are carefully watching the manner in which they perform the duties they owe you, and to allow no mistake to exist as to your clearly perceiving and taking note of the amount of support coming from each one of them. The third class which I mentioned is that of spontaneous and sincere friends, and this class you will have to make more secure by expressions of your gratitude; by making your words tally with the motives which it shall appear to you influenced them in taking up your cause; by shewing that the affection is mutual; and by suggesting that your friendship with them may ripen into intimacy and familiar intercourse. In all these classes alike consider and weigh carefully the amount of influence each possesses, in order to know both the kind of attention to pay to each, and what you are to expect and demand from each. For certain men are popular in their own neighbourhoods and towns; there are others possessed of energy and wealth, who, even if they have not heretofore sought such popularity, can yet easily obtain it at the moment for the sake of one to whom they owe or wish to do a favour. Your attention to such classes of men must be such as to shew them that you clearly understand what is to be expected from each, that you appreciate what you are receiving, and remember what you have received. There are, again, others who either have no influence or are positively disliked by their tribesmen, and have neither the spirit nor the ability to exert themselves on the spur of the moment: be sure you distinguish between such men, that you may not be disappointed in your expectation of support by placing over-much hope on some particular person.

VII. But although you ought to rely on, and be fortified by, friendships already gained and firmly secured, yet in the course of the canvass itself very numerous and useful friendships are acquired. For among its annoyances a candidature has this advantage: you can without loss of dignity, as you cannot in other affairs of life, admit whomsoever you choose to your friendship, to whom if you were at any other time to offer your society, you would be thought guilty of an eccentricity; whereas during a canvass, if you don't do so with many, and take pains about it besides, you would be thought to be no use as a candidate at all. Moreover, I can assure you of this, that there is no one, unless he happens to be bound by some special tie to some one of your rivals, whom you could not induce, if you took pains, to earn your affection by his good services, and to seize the opportunity of putting you under an obligation—let him but fully understand that you value him highly, that you really mean what you say, that he is making a good investment, and that there will accrue from it not only a brief and electioneering friendship, but a firm and lasting one. There will be no one, believe me, if he has anything in him at all, who will let slip this opportunity offered of establishing a friendship with you, especially when by good luck you have competitors whose friendship is one to be neglected or avoided, and who not only are unable to secure what I am urging you to secure, but cannot even make the first step towards it. For how should Antonius make the first step towards attaching people to himself, when he cannot even call them, unaided, by their proper names? I, for one, think that there can be no greater folly than to imagine a man solicitous to serve you whom you don't know by sight. Extraordinary indeed must be the fame, the political position and extent of the public services of that man whom entire strangers, without supporters to back him, would elect to office. That a man without principle or energy, without doing any good service, and without ability, lying under a cloud of discredit, and without friends, should beat a man fortified with the devotion of a numerous circle and by the good opinion of all, cannot possibly occur except from gross negligence.

VIII. Wherefore see that you have the votes of all the centuries secured to you by the number and variety of your friends. The first and most obvious thing is that you should embrace the Roman senators and knights, and the active and popular men of all the other orders. There are many city men of good business habits, there are many freedmen engaged in the forum who are popular and energetic: these men try with all your might both personally and by common friends, as far as you can, to make eager in your behalf; seek them out, send agents to them, shew them that they are putting you under the greatest obligation. After that review the entire city, all colleges, districts, neighbourhoods. If you attach to yourself the leading men of these, you will by their means easily keep a hold upon the multitude. When you have done that, take care to have in your mind a chart of all Italy laid out according to the tribe of each town, and learn it by heart, so that you may not allow any municipium, colony, prefecture, or, in a word, any spot in Italy to exist, in which you have not a sufficient foothold. Inquire also for and trace out individuals in every region, inform yourself about them, seek them out, strengthen their resolution, secure that in their own neighbourhoods they shall canvass for you, and be as it were candidates in your interest. They will wish for you as a friend, if they once see that their friendship is an object with you. Make sure that they do understand this by directing your speech specially to this point. Men of country towns, or from the country, think themselves in the position of friends if we of the city know them by name: if, however, they think that they are besides securing some protection for themselves, they do not let slip the opportunity of being obliging. Of such people others in town, and above all your rivals, don't so much as know the existence: you know about them and will easily recognize them, without which friendship is impossible. Nor is such recognition enough (though it is a great thing) unless some hope of material advantage and active friendship follows, for your object is not to be looked upon as a mere "nomenclator," but as a sincere friend also. So when you have both got the favour of these same men in the centuries, who from the means they have taken to secure their personal objects enjoy most popularity among their fellow tribesmen; and have made those all desirous of your success who have influence in any section of their tribe, owing to considerations attaching to their municipality or neighbourhood or college, then you may allow yourself to entertain the highest hopes.

Again, the centuries of the knights appear to me capable of being won over, if you are careful, with considerably more ease. Let your first care be to acquaint yourself with the knights; for they are comparatively few: then make advances to them, for it is much easier to gain the friendship of young men at their time of life. Then again, you have on your side the best of the rising generation, and the most devoted to learning. Moreover, as the equestrian order is yours, they will follow the example of that order, if only you take the trouble to confirm the support of those centuries, not only by the general good affection of the order, but also by the friendships of individuals. Finally, the hearty zeal of the young in canvassing for votes, appearing at various places, bringing intelligence, and being in attendance on you in public are surprisingly important as well as creditable.

IX. And since I have mentioned "attendance," I may add that you should be careful to see large companies every day of every class and order; for from the mere number of these a guess may well be made as to the amount of support you are likely to have in the campus itself. Such visitors are of three kinds: one consists of morning callers who come to your house, a second of those who escort you to the forum, a third of those who attend you on your canvass. In the case of the morning callers, who are less select and, according to the prevailing fashion, come in greater numbers, you must contrive to make them think that you value even this slight attention very highly. Let those who shall come to your house see that you notice it; shew your gratification to such of their friends as will repeat it to them; frequently mention it to the persons themselves. It often happens that people, when they visit a number of candidates, and observe that there is one who above the rest notices these attentions, devote themselves to him; leave off visiting the others; little by little become devoted to one instead of being neutral, and from sham turn out real supporters. Farthermore, carefully remember this, if you have been told or have discovered that a man who has given you his promise is "dressing for the occasion," as the phrase goes, make as though you had neither heard it nor knew it; if any offers to clear himself to you, because he thinks himself suspected, assert roundly that you have never doubted his sincerity and have no right to doubt it. For the man who thinks that he is not giving satisfaction can never be a friend. You ought, however, to know each man's real feeling, in order to settle how much confidence to place in him.