= [In Depth]
As explained in the introduction of the symposium's proceedings: "With the advent of digitalization, technological convergence has been set into motion. Today all forms of information - whether based in text, sound or images - can be converted into bits and bytes for handling by computer. Digitalization has made it possible to create, record, manipulate, combine, store, retrieve and transmit information and information-based products in ways which magnetic tape, celluloid and paper did not permit. Digitalization thus allows music, cinema and the written word to be recorded and transformed through similar processes and without distinct material supports. Previously dissimilar industries, such as publishing and sound recording, now both produce CD-ROMs, rather than simply books and records. (…)
Multimedia convergence deserves our attention for reasons which go far beyond the entertainment, mass media and telecommunications industries. The technological revolution which has made multimedia convergence possible will continue apace, creating new configurations among an ever-widening range of industries. The digitalization of information processing and delivery is transforming the way financial systems operate, the way enterprises exchange information internally and externally, and the way individuals work in an increasingly electronic environment."
Held in January 1997 at the ILO headquarters in Geneva, Switzerland, the three-day Symposium on Multimedia Convergence intended to discuss the social and labor issues arising from this process. The industry-centred debates focused on three main concerns: (a) the information society: what it means for governments, employers and workers; (b) the convergence process: its impact on employment and work; and (c) labor relations in the information age. The purpose of these debates was "to stimulate reflection on the policies and approaches most apt to prepare our societies and especially our workforces for the turbulent transition towards an information economy."
One of the participants, Peter Leisink, an associate professor of labor studies at the Utrecht University, Netherlands, explained: "A survey of the United Kingdom book publishing industry showed that proofreaders and editors have been externalized and now work as home-based teleworkers. The vast majority of them had entered self-employment, not as a first- choice option, but as a result of industry mergers, relocations and redundancies. These people should actually be regarded as casualized workers, rather than as self-employed, since they have little autonomy and tend to depend on only one publishing house for their work."
Wilfred Kiboro, managing director of Nation Printers and Publishers, Kenya, made the following comments: "In content creation in the multimedia environment, it is very difficult to know who the journalist is, who the editor is, and who the technologist is that will bring it all together. At what point will telecom workers become involved as well as the people in television and other entities that come to create new products? Traditionally in the print media, for instance, we had printers, journalists, sales and marketing staff and so on, but now all of them are working on one floor from one desk."
Formerly, the production staff was keying in the articles, and not the editorial staff. Journalists and editors could now type in their articles online, and these articles went directly from text to layout. In book publishing, digitization speeded up the editorial process, which used to be sequential, by allowing the copy editor, the image editor and the layout staff to work at the same time on the same book.
Michel Muller, secretary-general of the French Federation of Book, Paper and Communication Industry (Fédération des industries du livre, du papier et de la communication), stated that, in France, jobs in this industry fell from 110,000 to 90,000 in the last decade (1987-1996), with expensive social plans to re-train and re-employ the 20,000 people who lost their jobs.
He also explained that, "if the technological developments really created new jobs, as had been suggested, then it might have been better to invest the money in reliable studies about what jobs were being created and which ones were being lost, rather than in social plans which often created artificial jobs. These studies should highlight the new skills and qualifications in demand as the technological convergence process broke down the barriers between the printing industry, journalism and other vehicles of information. Another problem caused by convergence was the trend towards ownership concentration. A few big groups controlled not only the bulk of the print media, but a wide range of other media, and thus posed a threat to pluralism in expression. Various tax advantages enjoyed by the press today should be re-examined and adapted to the new realities facing the press and multimedia enterprises. Managing all the social and societal issues raised by new technologies required widespread agreement and consensus. Collective agreements were vital, since neither individual negotiations nor the market alone could sufficiently settle these matters."
Quite theoretical compared to the unionists' concerns was the answer of Walter Durling, director of AT&T Global Information Solutions (United States): "Technology would not change the core of human relations. More sophisticated means of communicating, new mechanisms for negotiating, and new types of conflicts would all arise, but the relationships between workers and employers themselves would continue to be the same. When film was invented, people had been afraid that it could bring theatre to an end. That has not happened. When television was developed, people had feared that it would do away cinemas, but it had not. One should not be afraid of the future. Fear of the future should not lead us to stifle creativity with regulations. Creativity was needed to generate new employment. The spirit of enterprise had to be reinforced with the new technology in order to create jobs for those who had been displaced. Problems should not be anticipated, but tackled when they arose." In short, humanity shouldn't fear technology.