= And your worst experience?

I haven't really had a "big bad" experience. Lots of small and irritating ones, though. The system is fragile, content takes second place, the human resources aren't talked about much and lots of new software is inundating us. But we can live with it all quite easily.

KUSHAL DAVE (Yale)

#Student at Yale University

*Interview of September 1, 1998

= How do you see the relationship between the print media and the Internet?

This is still being worked out, of course. So far, all I've been able to see is that electronic media undermines the print form in two ways:

a) providing completely alternative presses that draw attention away from the previous strongholds, and

b) forcing the print publications to spend resources trying to counteract this trend. Both forms of media critique one another and proclaim their superiority. Print media operates under a self-important sense of credibility. And the electronic media operates under a belief that they are the only purveyors of unbiased truth.

There are issues of niche and finance that need to be resolved. The Internet is certainly a more accessible and convenient medium, and thus it would be better in the long run if the strengths of the print media could be brought online without the extensive costs and copyright concerns that are concomitant. As the transition is made, the neat thing is a growing accountability for previously relatively unreproachable edifices. For example, we already see e-mail addresses after articles in publications, allowing readers to pester authors directly. Discussion forums on virtually all major electronic publications show that future is providing not just one person's opinion but interaction with those of others as well. Their primary job is the provision of background information. Also, the detailed statistics can be gleaned about interest in an advertisement or in content itself will force greater adaptability and a questioning of previous beliefs gained from focus groups. This means more finely honed content for the individual, as quantity and customizability grows.