Computer technology has traditionally been the sole domain of a "techie" elite, fluent in both complex programming languages and in English — the universal language of science and technology. Computers were never designed to handle writing systems that couldn't be translated into ASCII (American standard code for information interchange). There wasn't much room for anything other than the 26 letters of the English alphabet in a coding system that originally couldn't even recognize acute accents and umlauts — not to mention nonalphabetic systems like Chinese.
But tradition has been turned upside down. Technology has been popularized. GUIs (graphical user interfaces) like Windows and Macintosh have hastened the process (and indeed it's no secret that it was Microsoft's marketing strategy to use their operating system to make computers easy to use for the average person). These days this ease of use has spread beyond the PC to the virtual, networked space of the Internet, so that now nonprogrammers can even insert Java applets into their webpages without understanding a single line of code.
2. Competition for a chunk of the "global market" by major industry players
An extension of (local) popularization is the export of information technology around the world. Popularization has now occurred on a global scale and English is no longer necessarily the lingua franca of the user. Perhaps there is no true lingua franca, but only the individual languages of the users. One thing is certain — it is no longer necessary to understand English to use a computer, nor it is necessary to have a degree in computer science.
A pull from non-English-speaking computer users and a push from technology companies competing for global markets has made localization a fast growing area in software and hardware development. This development has not been as fast as it could have been. The first step was for ASCII to become Extended ASCII. This meant that computers could begin to start recognizing the accents and symbols used in variants of the English alphabet — mostly used by European languages. But only one language could be displayed on a page at a time.
3. Technological developments
The most recent development is Unicode. Although still evolving and only just being incorporated into the latest software, this new coding system translates each character into 16 bytes. Whereas 8 byte Extended ASCII could only handle a maximum of 256 characters, Unicode can handle over 65,000 unique characters and therefore potentially accommodate all of the world's writing systems on the computer.
So now the tools are more or less in place. They are still not perfect, but at last we can at least surf the Web in Chinese, Japanese, Korean, and numerous other languages that don't use the Western alphabet. As the Internet spreads to parts of the world where English is rarely used — such as China, for example, it is natural that Chinese, and not English, will be the preferred choice for interacting with it. For the majority of the users in China, their mother tongue will be the only choice.
There is a change-over period, of course. Much of the technical terminology on the Web is still not translated into other languages. And as we found with our Multilingual Glossary of Internet Terminology — known as NetGlos — the translation of these terms is not always a simple process. Before a new term becomes accepted as the "correct" one, there is a period of instability where a number of competing candidates are used. Often an English loanword becomes the starting point — and in many cases the endpoint. But eventually a winner emerges that becomes codified into published technical dictionaries as well as the everyday interactions of the nontechnical user. The latest version of NetGlos is the Russian one and it should be available in a couple of weeks or so (end of September 1998). It will no doubt be an excellent example of the ongoing, dynamic process of "russification" of Web terminology.
4. Linguistic democracy