A circular descriptive of the show cards, posters and stickers may also be obtained through the Bureau of Information, which has arranged to have this advertising display matter prepared for the use of local Committees. It is strongly recommended that these posters and cards be used in order to standardize the various local Demonstrations.
The stickers should be widely distributed among local merchants for use on city mail during the week preceding and the week of the campaign.
Small electrotypes of the Better Homes in America campaign insignia, or trade-mark, may be obtained through the Bureau of Information for use on printed matter and in newspapers. They are shown in the circular descriptive of the advertising display material.
3—How to Form Sub-Committee on Selection of Demonstration Home
A member of the General Committee is Chairman.
The selection of the home to be used for the Demonstration should be made by a disinterested committee. Experience has shown that this is the only satisfactory method, as all personal interests are thus eliminated and criticism avoided.
Previous experience also indicates that this Sub-committee, with a member of the General Committee as Chairman, of course, should be composed of the President of the local Real Estate Board (if there is one in the community), a representative of the Chamber of Commerce or Merchants Association, a representative architect, and a representative of the Building Material Dealers. Here again is illustrated the importance of securing the full co-operation of the various groups of business men directly affected by home building and owning. These groups should be interviewed and each group asked to appoint its representative on this committee. When the National campaign for Better Homes in America, and the Plan as outlined here, have been clearly explained to these interests, a Sub-committee for selecting the Demonstration Home may be organized, which will act disinterestedly and effectively.
Suggestions for the Sub-Committee
The three cardinal principles to be observed in the selection of a Demonstration Home are: first, situation with respect to accessibility and nearness to street car lines; second, type of architecture; and third, cost.
A Demonstration Home should be situated within a reasonable distance of the business section of a community, and it should not be more than four blocks from the nearest street car line. In a city where the Demonstration Home was selected some eight blocks from the car line and upon a hill, the attendance was disappointingly small. The Demonstration Home should not be situated in the outskirts of a community. This was found to be a disadvantage in a city where a Demonstration Home was selected in a new, partially developed suburb, some distance from the city limits.