y name is Andrews, third assistant vice president in charge of maintenance for Cybernetic Publishers.
It is not generally known that all the periodical publications for the world were put out by Cybernetics. We did not conceal the monopoly deliberately, but we found that using the names of other publishing houses helped to give our magazines an impression of variety. Of course, we didn't want too much variety, either; only the tried and tested kind.
Cybernetics gained its monopoly by cutting costs of production. It had succeeded in linking electronic calculators to photo-copying machines. Through this combination, all kinds of texts and illustrations could be produced automatically.
ormula punch cards, fed to the calculators, produced articles and stories of standard styles and substance. Market analysts in the research division designed the formulas for the punch cards. An editing machine shuffled the cards before giving them to the calculating machines.
The shuffling produced enough variation in the final product to suggest novelty to the reader without actually presenting anything strange or unexpected.
Once the cards were in the machine, they set off electronic impulses which, by a scanning process, projected photographic images of type and illustrations to a ribbon of paper. This ribbon ran through a battery of xerographic machines to reproduce the exact number of copies specified by the market indicator.
Everything worked smoothly without the necessity for thought, which, as you know, is expensive and often wasteful.
In the second week of the Calamity, one machine after another seemed to go put of order. I couldn't tell whether the trouble was in the cards, in the research office, or in the machines.