Of course, such reductions mean that the assortments will quickly be depleted, and we urge you to act promptly in order to secure the full benefit of the available selections. To enable you to do this we are telling you before the public announcement of these sales.
Yours very truly,
Swanson Sons & Company.
This letter encloses a proof of a newspaper advertisement.
CALLENDER & CRUMP
2900 EUCLID AVENUE
CLEVELAND, O.
September 10, 1922.
Dear Madam:
In appreciation of your patronage we wish to extend to you a personal invitation to attend a private sale of women's tailor-made fall suits (sizes 34 to 46) in some especially well-chosen models. These suits will be priced at the very low figure of $40.
Our regular patrons may have first selection before the sale is open to the public, and may thus avoid the discomforts of a public sale.
We have arranged to show these suits privately on Friday, October 3, in the fitting department on the sixth floor.