We have made a record here in the store so that whenever you call it will have been arranged for you to purchase whatever you want.
We think you will approve of the character of service and the quality of merchandise. We wish to win not only your patronage, but your friendship for our store.
Every up-to-date woman realizes the many benefits, the conveniences, and even prestige she enjoys through having a charge account at a dependable store.
A store, in turn, is judged by its charge accounts—it is rated by the women who have accounts there.
And so, because of your standing in the community, if you avail yourself of our invitation to do your buying here, you are reflecting credit both on yourself and on us.
We hope you will decide to let us serve you—all our facilities are completely at your service.
We should like you to feel that our store is especially adapted to your needs.
Yours very truly,
(Handwritten) C. Dale,
Credit Manager,