The suffrage of an elector ought not to be asked or to be given as a personal favour. It is as much for the interest of the constituents to choose well, as it can be for the interest of the candidate to be chosen. To request an honest man to vote against his conscience is an insult. The practice of canvassing is quite reasonable under a system in which men are sent to Parliament to serve themselves. It is the height of absurdity under a system in which men are sent to Parliament to serve the public.

Gladstone, on the other hand, nor only recognized that canvassing was essential to successful electioneering, but also positively enjoyed it. He, too, was a candidate in that General Election which followed the passing of the great Reform Bill of 1832. He once said, towards the end of his long life, that in all the stirring and momentous political scenes in which he had been an actor—fighting for a seat in the House of Commons, making Cabinets, taking part in historic decisions on peace and war—there was nothing to compare for excitement with his first contest for Newark in 1832, out of which he came victorious. There were 2,000 houses in the borough. It was then the custom for the candidates in all elections personally to visit every house, whether occupied by a voter or not, to solicit the elector for his vote and the non-elector for his or her influence. Gladstone went five times to every house in Newark, thus making 10,000 calls in all. In the twentieth century most candidates are disposed to dispense with canvassing altogether. It must be repugnant to sensitive souls, or to those with a quick response to the ridiculous, to have to go from house to house following the traditionally seductive ways of the aspirant to a seat in the House of Commons. Perhaps the prettiest compliments that have ever been paid, outside those of the lover to his mistress, have been paid by candidates canvassing electors. Kissing even played a leading part in the art in the gallant days of old. The custom had its drawbacks. Did not the eloquent auctioneer who offered for sale the notorious borough of Gatton, in Surrey, with its estate and mansion as well as the power of electing two M.P.’s, set out, among its advantages: “No claims of insolent electors to evade; no impossible promises to make; no tinkers’ wives to kiss”! So kissing by candidates has fallen into disfavour, and the most candidates are expected to do is to pinch the cheeks of babies or chuck them under the chin, in the hope of inducing the parents to recognize the merits of the Unionist or Liberal or Labour cause. Perhaps canvassing ought to be included in the practices which are declared by statute to be illegal at elections. But its effect on the issue of the contest, especially in constituencies where the Parties are rather evenly divided, is sometimes decisive. The feeling of many electors is that in their votes they possess a favour to bestow. They like to be asked for it, and the candidate who comes to their houses, hat in hand, soliciting their support, usually gets it, at least from the non-party electors or the “wobblers.”

In days gone by, even candidates with the highest sense of virtue and honour, public and private, had to woo the electors by a lavish expenditure of money. Lord Cochrane stood as a Whig for Honiton at a by-election in the spring of 1806 against Augustus Cavendish Bradshaw, who sought “a renewal of the confidence of the constituency” on accepting a place in the Tory Government. Bradshaw had paid five guineas a vote at the former election, and on this occasion expected to get returned unopposed at the reduced rate of two guineas; but on the appearance of Cochrane in the field he was compelled to raise his bounty to the old figure. “You need not ask me, my lord, who I vote for,” said a burgess to Cochrane; “I always vote for Mister Most.” The gallant seaman, however, refused to bribe at all, and got well beaten in consequence. How he turned his defeat to account makes an amusing story. After the election he sent the bellman round the town, directing those who had voted for him to go to his agent, Mr. Townsend, and receive ten guineas. The novelty of a defeated candidate paying double the current price of a vote—or, indeed, paying anything at all—made a great sensation. Cochrane states in his Autobiography of a Seaman that his agent assured him he could have secured his return for less money. As the popular voice was in his favour a trifling judicious expenditure would have turned the scale. “I told Mr. Townsend,” he writes, “that such payment would have been bribery, which would not have accorded with my character as a reformer of abuses—a declaration which seemed highly to amuse him. Notwithstanding the explanation that the ten guineas was paid as a reward for having withstood the influence of bribery, the impression produced on the electoral mind by such unlooked-for liberality was simply this—that if I gave ten guineas for being beaten, my opponent had not paid half enough for being elected: a conclusion which, by a similar process of reasoning, was magnified into the conviction that each of his voters had been cheated out of five pounds five.” In the October following there was a General Election. Cochrane was again a candidate for Honiton, and, although he had said nothing about paying for his votes, was returned at the head of the poll. The burgesses were convinced that on this occasion he was “Mister Most.” Surely it was impossible to conceive any limits to the bounty of a successful candidate who in defeat was so generous as voluntarily to pay ten guineas a vote! They got—not a penny! Cochrane told them that bribery was against his principles. What the trustful electors said about their representative would not bear repetition here. But there was another dissolution a few months afterwards, and Cochrane did not dare to face outraged Honiton.

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It was not often, however, that burgesses were outwitted by a candidate. A story that is told of the Irish borough of Cashel shows how the voters usually scored. The electors, locally known as “Commoners,” fourteen in number, were notoriously corrupt, and always sold their votes to the highest bidder. It was for this constituency, by the way, that that very prim and straight-laced man, Sir Robert Peel, was first returned to Parliament in 1809. The usual price of a vote in Cashel was £20. The popular candidate at one election, anxious to win the seat honestly and not to spend a penny in corruption, got the parish priest to preach a sermon at Mass, on the Sunday before the polling, against the immorality of trafficking in the franchise. The good man, indeed, went so far in the course of his impressive sermon as to declare that those who betrayed a public trust by selling their votes would go to hell. Next day the candidate met one of the electors and asked what was the effect of Sunday’s sermon. “Your honour,” said he, “votes have risen. We always got £20 for a vote before we knew it was a sin to sell it; but as his reverence tells us that we will be damned for selling our votes, we can’t for the future afford to take less than £40.” The borough was ultimately disfranchised for corruption.

Bribery did not always mean the direct purchase of votes for money down. Many whimsical dodges were adopted to influence voters without running any great risk from the law. Cheap articles were bought from the voters at fancy prices, or a valuable commodity was sold to them at a fraction of its value. At an election at Sudbury in 1826 a candidate purchased from a greengrocer two cabbages for £10 and a plate of gooseberries for £25. He paid the butcher, the grocer, the baker, the tailor, the printer, the billsticker, at equally extravagant rates. At Great Marlow an elector got a sow and a litter of nine for a penny. Candidates also suddenly developed hobbies for buying birds, animals, and articles of various kinds which caught their eye during the house-to-house canvass. Some were enthusiastic collectors of old almanacs; others were passionately fond of children’s white mice. “Name your price,” said the candidate. “Is a pound too much?” replied the voter. “Nonsense, man,” said the candidate; “here are two guineas.” Rivers of beer were also set flowing in the constituencies. The experience of the Earl of Shaftesbury (the philanthropist and friend of the working classes) was common. As Lord Ashley he contested Dorset in the anti-Reform interest at the General Election of 1831, which followed the rejection of the first Reform Bill, and was defeated. His expenses amounted to £15,600, of which £12,525 was paid to the owners of inns and public-houses for refreshments—“free drinks” to the people. In those days some of the most respectable as well as renowned of parliamentarians got their chance by means of a judicious distribution of five-pound notes among the electors.

When bribery was thus avowed and flagrant, no limit could be placed to the possible cost of a seat in the House of Commons. Success was won, or defeat sustained, in many an election at the price of bankruptcy and ruin. The most expensive contest in the annals of electioneering was the fight in 1807 for the representation of Yorkshire. The candidates were Lord Milton, son of Earl Fitzwilliam (Whig); the Hon. Henry Lascelles, son of Lord Harewood (Tory); and William Wilberforce, the famous advocate of the abolition of slavery (Independent). The poll was taken in the Castle yard at York in thirteen booths, which, in accordance with the existing law, were kept open from 9 a.m. to 5 p.m. for fifteen days. Wilberforce and Milton were returned. The total number of electors polled was 23,007, and the three candidates spent between them £300,000, or about £13 for each vote polled. Wilberforce’s bill ran into £58,000, which had to be defrayed by public subscription. A good deal of this money went into the pockets of the electors. Therefore it is hardly surprising to read in the debates on the Reform Bill of 1832 the contention advanced that a seat in the House was private property, that the possession of a vote was a source of income, and consequently that to take one or the other from a man without compensation, by the abolition of small boroughs and fancy franchises, was as much robbery as to deprive a fundholder of his dividends, or a landlord of his rents.

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All this but emphasizes the purity of the wooing of the electors to-day. The various stringent Acts against bribery and corruption carried in the latter half of the nineteenth century have not been passed in vain. In 1854 bribery was made a criminal offence by the Corrupt Practices Prevention Act. Election petitions by defeated candidates claiming seats on the ground that there had been corrupt practices were formerly tried by committees of the House of Commons. Often the decisions were partisan, and directly in the teeth of the evidence. Yet the House of Commons for centuries so jealously guarded its own jurisdiction over all matters relating to the election of its members that it rejected proposals of a judicial tribunal. At length in 1868 the Parliamentary Elections Act was passed, and since then two Judges of the King’s Bench Division try petitions, and report the result to the Speaker. After the General Election of 1880 there were no fewer than ninety-five petitions impugning returns on various grounds, including bribery, intimidation, personation of dead or absent voters, and most of them were sustained. After the General Election of 1885 there was not a single petition. Between these electoral contests a statute was passed—the Corrupt and Illegal Practices Prevention Act of 1883—which has done much to make parliamentary elections pure. Its main purpose was the fixing of a maximum scale of electioneering expenditure, varying in amount according to the character and extent of the constituency, and each candidate was required to make a statement of his expenses to the returning officer within thirty-five days after the contest. The expenditure of an election—other than the personal expenses of the candidate and the returning officers’ charges—was limited by this Act in England and Scotland to £350 for the first 2,000 electors in boroughs, and £650 for the first 2,000 electors in counties, with accretions of £30 in the case of boroughs, and £60 in the case of counties, for every additional 1,000 electors. The personal expenses of a candidate were confined to £100. The General Election of 1880—the last election in which expenditure within the law was practically unlimited, and, as the disclosures in the hearing of the petitions showed, was most excessive—cost the candidates over £2,000,000, or about 15s. for each vote polled. The General Election of 1885, the first held under the Corrupt Practices Act of 1883, cost only £1,026,646, or 4s. 5d. per vote. The tendency of the expenditure is still downwards. Under the Representation of the People Act, 1918, the expenses of a candidate must not exceed an amount equal to 7d. for each elector on the register, in the case of counties, and 5d. in the case of boroughs, exclusive of personal expenses. The fee paid to the election agent must not exceed £75 in counties and £50 in boroughs.

Still, the question is sometimes asked in all seriousness: Is electioneering really any purer now than it was in the days before the first Reform Act? It is admitted that seats in the House of Commons are no longer openly purchased, that individual voters are no longer directly bribed. But it is said that the old blunt and barefaced forms of corruption have simply given place to newer and subtler methods of bribery, which are just as dishonourable to those who give and those who take. A candidate does not now buy a constituency; he “nurses” it. In other words, he tries to secure the good will and support of the electors by subscriptions and donations for various local objects. Against this practice, with its many by-ways of expenditure, there is no law. The objects for which money is thus spent divide themselves into two classes—religion and philanthropy, sport and amusements. Is a peal of bells required for the parish church? Does the chapel aspire to a steeple? Is a billiard-table wanted by the young men’s society? Are coal and blankets needed by the poor during the winter? The open-handed candidate is only waiting for a hint in order to supply the necessary cheque. Then there are football and cricket clubs to which the candidate is expected to give financial assistance. And give it he does gladly, for, as he says, it is the duty of public men to encourage national sports and pastimes. If the stories one hears be true, it would seem, indeed, as if the old tradition that a vote is a saleable commodity, and that parliamentary elections are held, not so much that the country may be governed in accordance with the wishes of the people as that the constituency may profit financially in one way or another by the return of a representative, still to some extent survives. It is even said that impudent individual demands are made on the purse of the candidate. They range from five shillings for getting a voter’s clothes or tools out of pawn to a five-pound note for sending an invalid supporter to the seaside.