"Population, when unchecked, increases in a geometrical ratio.
Subsistence increases only in an arithmetical ratio" (p. 9).
Jean-Jacques Rousseau (1712-1778). Philosopher of the French
Enlightenment. In Du Contract Social, he stated the law of
inverse proportion between population and political freedom (cf.
Book 3, chapter 1, Paris: Livre de Poche, 1978. Also in Social
Contract. Essays by Locke, Hume, and Rousseau. Sir Ernest
Barker, Editor. New York: Oxford University Press, 1976).
Bernard Rubin & Associates. Big Business and the Mass Media.
Lexington MA: Lexington Books, 1977.
Craig E. Aronoff, Editor. Business and the Media. Santa Monica
CA: Goodyear Publishing Corp., 1979.
David Finn. The Business-Media Relationship: Countering
Misconceptions and Distrust. New York: Amacom, 1981.
Observations made by media scholars give at least a quantitative testimony to many facets of the business of media. Ed Shiller, in Managing the Media (Toronto: Bedford House Publishing Corp., 1989) states "The media are everywhere and they are interested in everything" (p. 13).
A. Kent MacDougall (Ninety Seconds to Tell It All. Big Business and the News Media, Homewood IL: Dow Jones-Irwin, 1981) observed that "To communicate with the American public, companies must first communicate with the media" (p. 43). Interestingly enough, they reach huge audiences by using the rent free public airwaves. Consequently, as the author shows, the news media shine by any measure of profitability. According to Forbes magazine's annual study of profits, broadcasting and publishing companies led all industry groups in return on stockholder's equity and capital in recent years. Specialized publications also keep track of the profitability of the media.
Study of Media and Markets, a service of Simmons Market Research Bureau, Inc., makes available standard marketing information. Communications Industry Forecasts, brought out by Veronis, Suhler & Asso. of New York, gives a detailed financial status of the entire communication industry (radio, television, magazines, entertainment media, recorded music, advertising, promotion).
J.H. Cassing and S.L. Husted, Editors. Capital, Technology, and
Labor in the New Global Economy. Washington DC: American
Enterprise Institute for Public Policy Research, 1988.
Raymond Vernon. Exploring the Global Economy: Emerging Issues in
Trade and Investment. Cambridge: Center for International
Affairs, Harvard University Press, 1985.