Gud asked: "What place is this?"
Just as he had spoken the chariot reversed its direction so that Gud could see behind it, and there was a sign which read: "FREE AIR AND GAS TO BURN, BUT DON'T ASK FOR WATER."
Gud was about to ask the meaning of all these strange signs and wonders when the chariot turned a somersault, and Gud saw another sign being written on the sky. This was mightier than all, and as Gud read it the Lord passed beneath them; for the reading of the sign was: "THIS IS HELL."
When they had passed through Hell the road became smooth again, and the demon smiled and began to burn up the road; and Gud looked into a small mirror and could see Hell diminishing according to the law of perspective. But of a sudden Hell ceased to be visible, for the demon was angry; and he was exceeding the speed limit, which was the speed of light, and that is why the light of Hell could no longer reach them.
As there was nothing now to be seen in the rear, Gud looked ahead and found that he could see more than twice as fast as usual, for they were meeting the light that came from that direction at more than its own speed. So Gud saw the tail light of the Lord that had passed them in Hell. The demon turned on the warning glare to apprize the little Lord of his approach, but this action was without avail since they were exceeding the speed of light and the glare could not shine fast enough to warn the Lord; and so the Lord was unwarned. Then the demon swore unjustly and called the Lord "A way-swine"; but it availed nothing and the Lord was run down and run over, and left as an empty tin that had been stepped on by a dinosaur with an iron heel.
After they had passed through Advertising and through Alltalk, which was a suburb of Advertising, they came to Progress and the demon slowed down and began to show Gud the town.
The Underdog had recovered from his injuries and crawled out and stood on the running board with his fore feet on the front defender and barked joyfully, for Progress was a lively enough town and largely made up of show windows and chariot factories.
When the demon came to the end of his journey Gud alighted and said: "Much obliged."
The demon said: "Not at all."
The Underdog jumped from the chariot and ran gleefully up to one who was standing in front of a factory and playing with an enormous horse-power.