When you go to see pictures, look for something worth while. If you find it, particularly in a picture that you like very well, don’t be afraid to let the local exhibitor or theater manager in charge of the movie-palace where you saw the show know that you liked it and thought it was good.
That will help him just that much in deciding what kind of pictures his audience likes.
Remember; while a picture must be financially profitable for the producer, and so can’t be above popular appreciation, it still must be good enough to be right at the upper edge of that popular appreciation, and trying to push it always a little bit higher.
Courtesy United Artists Corporation.
One of the Big Scenes in “Robin Hood.”
While it usually costs an enormous amount to film the so-called big “mob” scenes in elaborate productions, they are often very effective. Notice how well trained the “extras” are here.
Courtesy Assoc. First Nat’l Exhibitors, Inc.
Spending Money on a “Spectacle.”