IV
PERSONALITY
All that makes a man who he is and not someone else is called personality. It is the sum total of his qualities, a thing inborn, but including besides such externals as dress, manner, and appearance. It is either a tremendous asset or a terrific liability, and so important that certain schools which purport to teach success in business declare that it is everything. Which is just as foolish as saying that it is nothing.
One of these success-before-you-wake-to-morrow-morning schools of business instruction dismisses the fact which has remained true through three thousand years of change, namely, that there is no short cut to success, as a myth, and even goes so far as to say that it is almost impossible to achieve success to-day by working for it. E. H. Harriman they give as an example of a man who did no work but won success by smoking cigars while other men built railroads for him, quoting a joking remark of his to prove a serious point, when, as a matter of fact, Mr. Harriman was one of the large number of American business men who have literally worked themselves to death. Foch said that he won the war by smoking his pipe, but does any one believe that the great commander won the war by not working? What he meant was that he won the war by thinking, and the worn face, which seemed almost twice as old when the conflict was over, showed how hard that work was.
It is so impossible for a false doctrine to stand on its own feet that the spread-eagle advertisement of this school contradicts itself long before it gets to the “Sign here and mail to-day” coupon. “The first time you try to swim,” shouts the advertisement, “for instance, you sink; and the first time you try to ride a bicycle you fall off. But the ability to do these things was born in you. And shortly you can both swim and ride. Then you wonder why you could not always do these things. They seem so absurdly simple.” It may be that there are people who have learned to swim and to ride a bicycle by sitting in a chair and cultivating certain inherent qualities but we have never heard of them. Everybody that we ever knew worked and worked hard swimming and riding before they learned. The only way to learn to do a job is to do it, and the only way to succeed is to work. Any school or any person who says that “the most important thing for you to do is not to work, but first to find the short road to success. After that you may safely work all you like—but as a matter of fact, you won't have to work very hard,” is a liar and a menace to the country and to business.
But the value of personality is not to be under-estimated. “Nature,” says Thackeray somewhere in “The Virginians,” “has written a letter of credit upon some men's faces, which is honored almost wherever presented. Harry Warrington's [Harry Warrington was the hero who brought about this observation] countenance was so stamped in his youth. His eyes were so bright, his cheeks so red and healthy, his look so frank and open, that almost all who beheld him, nay, even those who cheated him, trusted him.” It was the “letter of credit” stamped upon the face of Roosevelt, pledge of the character which lay behind it, which made him the idol of the American people.
Personality is hard to analyze and harder still to acquire. The usual advice given to one who is trying to cultivate a pleasing manner and address is “Be natural,” but this cannot be taken too literally. Most of us find it perfectly natural to be cross and disagreeable under trying circumstances. It would be natural for a man to cry out profane words when a woman grinds down on his corn but it would not be polite. It was natural for Uriah Heep to wriggle like an eel, but that did not make it any the less detestable. It was natural, considering the past history of Germany and the system under which he was educated, for the Kaiser to want to be lord of the world, but that did not make it any the less horrible.
Another bromidic piece of advice is “Be perfectly frank and sincere.” But this, too, has its limits. Some people pride themselves on saying exactly what they think. Usually they are brutal, insensitive, wholly incapable of sympathetic understanding of any one else, and cursed, besides, with a colossal vanity. A man may determine to tell nothing but the truth, but this does not make it necessary for him to tell the whole truth, especially when it will hurt the feelings or the reputation of some one else. No man has a right to impose his opinions and prejudices, his sufferings and agonies, on other people. It is the part of a coward to whine.