the complete magazine section, printed in colors, published every Saturday and sold with the regular issue of the New York Evening Journal at 5c a copy.
The Home Journal, with its all-star cast of writers and contributors is looked forward to and thoroughly read in the greatest number of worth while homes throughout New York City and suburbs.
The New York Evening Journal is a FAMILY INSTITUTION. Men, women and children read the Evening Journal day in and day out. Saturday is no exception. The circulation of the New York Evening Journal on Saturdays at 5c a copy averages greater than on other days of the week when it sells at 3c a copy.
JACK LAIT, Editor Home Journal
Saturday Magazine Section
Called the de Maupassant of modern short story writers ... movie scenarist ... witty contributor to books of American Comedies ... expert and thoroughly experienced newspaper man, Jack Lait makes the Home Journal (Saturday Magazine) the most interesting and best read magazine section published by any evening newspaper in America.